{"id":9027,"date":"2021-08-05T18:20:20","date_gmt":"2021-08-05T18:20:20","guid":{"rendered":"https:\/\/teamheller.com\/?p=9027"},"modified":"2021-08-05T18:20:20","modified_gmt":"2021-08-05T18:20:20","slug":"5-ways-nonprofits-are-using-ai-to-drive-more-revenue","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/5-ways-nonprofits-are-using-ai-to-drive-more-revenue","title":{"rendered":"5 Ways Nonprofits Are Using AI to Drive More Revenue"},"content":{"rendered":"

In the past, a typical small or mid-size nonprofit might host one or two events a year, run an annual fundraising drive, and sporadically promote its membership program, if it had one at all.\u00a0 But not anymore. The new norm is to consistently offer a diverse range of engagement opportunities to your community\u2014<\/span>hybrid fundraising events<\/span><\/a>, peer-to-peer campaigns, livestreams, robust social media presences, and more.\u00a0<\/span><\/p>\n

Things have changed quickly over the past decade, plus the push towards offering more diverse offerings digitally has been drastically accelerated by the pandemic. But this trend brings a <\/span>lot <\/span><\/i>more complexity over the long run.\u00a0<\/span><\/p>\n

How can organizations best position themselves to diversify their fundraising strategies and engagement offerings without sacrificing ROI or their time?<\/span><\/p>\n

AI for nonprofits<\/b><\/a> exists to take the guesswork out of modern fundraising. <\/b>It can dramatically streamline many of your most fundamental fundraising activities to drive more revenue and healthier ROIs. Plus, it can free up your team\u2019s time and let them focus more on developing new offerings and building donor relationships.<\/span><\/p>\n

Specifically, nonprofits are already using AI to significantly boost their bottom lines in these areas:<\/span><\/p>\n

Direct Mail Appeals<\/span><\/h2>\n

Direct mail is a classic form of fundraising, but it\u2019s often thought of as inefficient and outdated. This isn\u2019t necessarily true\u2014although printing high-quality mailers is costly, the misconception that direct mail doesn\u2019t work largely springs from the fact that many direct mail campaigns are unfocused or poorly targeted.\u00a0<\/span><\/p>\n

Simply put, casting too wide of a net with direct mail can result in disappointing returns. But if you can laser focus on the donors who\u2019ll actually want to give to your appeal, you\u2019ll see much stronger results.<\/span><\/p>\n

AI simplifies the process of generating targeted mailing lists for direct mail appeals, which saves you time and money while boosting revenue.\u00a0<\/b><\/p>\n

By analyzing your entire database of historical donor interactions, machine learning can pinpoint the individuals who\u2019ll be most likely to donate after receiving an appeal. This means you can focus on contacting those donors <\/span>and <\/span><\/i>save on printing costs.<\/span><\/p>\n

Dataro worked with Parkinson\u2019s UK<\/span><\/a> to test the effectiveness of AI in this exact situation. Our software studied their data and made some predictions about which donors would be most likely to give to a direct mail appeal. Then, we compared the AI predictions against the actual performance of their traditional selection strategy. AI predictions resulted in:<\/span><\/p>\n