{"id":8974,"date":"2021-07-07T16:47:28","date_gmt":"2021-07-07T16:47:28","guid":{"rendered":"https:\/\/teamheller.com\/?p=8974"},"modified":"2021-07-07T16:47:28","modified_gmt":"2021-07-07T16:47:28","slug":"transitioning-to-hybrid-events-4-points-to-remember","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/transitioning-to-hybrid-events-4-points-to-remember","title":{"rendered":"Transitioning to Hybrid Events: 4 Points to Remember"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Virtual events have become <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/takeaways-from-the-salesforce-nonprofit-trends-report\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">more popular than ever<\/span><\/a><span style=\"font-weight: 400;\"> due to COVID-19 and social distancing guidelines. Now, with the vaccine rollout and things returning to some level of normalcy, organizations are beginning to plan and host in-person events once again.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.onecause.com\/ebook\/the-giving-experience-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Giving Experience Study<\/span><\/a><span style=\"font-weight: 400;\"> recently released by our team at OneCause, 71% of today\u2019s donors say they are or will be ready to return to in-person events in 2021. That\u2019s great news! But what about the roughly 30% of donors who are still hesitant? How do you reach them?<\/span><\/p>\n<p><b>The solution? Meet your donors where they are with <\/b><b><i>hybrid events<\/i><\/b><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid events encompass both in-person and virtual engagement elements, effectively offering the best of both worlds for donors looking to support your cause. Hybrid events provide flexibility for donors, and likely will continue to be a popular choice for nonprofits of all shapes and sizes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At OneCause, we work with organizations to pull off successful and engaging virtual and <\/span><a href=\"https:\/\/www.onecause.com\/blog\/what-is-a-hybrid-event-and-how-do-i-plan-one\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">hybrid events<\/span><\/a><span style=\"font-weight: 400;\">\u2014and we\u2019ve put together this quick guide to help steer you in the right direction. <\/span><b>Specifically, we\u2019ve compiled these four best practices to remember as you plan or transition your upcoming hybrid event:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the flexibility of hybrid events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Double check your tech toolkit.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan a virtual-friendly program.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recruit teams to handle both live and virtual elements.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In this blog we will cover the Must Knows for logistics, planning, and executing a seamless hybrid event. Let\u2019s dive in.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Understand the flexibility of hybrid events.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to planning your hybrid event, you might imagine simply live streaming your in-person event to your virtual audiences. But there\u2019s a variety of options to engage your at-home attendees! Remember, this is a dual experience for your guests, so you want to think about all the ways you can connect both audiences to your event and fundraising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to craft the right hybrid experience for your audiences and event plans. A few of our favorite strategies include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smaller VIP events: <\/b><span style=\"font-weight: 400;\">If you\u2019re looking to maximize revenue collected through your hybrid events, consider selling<\/span> <span style=\"font-weight: 400;\">VIP in-person ticket packages alongside a virtual component that\u2019s open to everyone. This is an especially popular choice for galas, auctions, and other exclusive fundraising events, as the limited number of in-person attendees can encourage higher contributions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Viewing parties: <\/b><span style=\"font-weight: 400;\">Coordinate with key volunteers or campaign ambassadors to host event viewing parties in their homes. This way, remote supporters can gather in smaller groups to watch the event livestream and <\/span><a href=\"https:\/\/www.onecause.com\/solutions\/virtual-fundraising-software\/virtual-streaming-events\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">engage with the event HQ<\/span><\/a><span style=\"font-weight: 400;\"> and other fundraising opportunities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hybrid walk-a-thons: <\/b><span style=\"font-weight: 400;\">While traditional walk-a-thons involve a large number of individuals gathering in a single area, a hybrid walking event can take a number of different forms. For example, you might invite a limited group of participants to walk a designated course, while encouraging others to complete their walk at a remote location and simply track their time and distance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educational and community discussion events: <\/b><span style=\"font-weight: 400;\">Organizations that host community discussion events can make use of hybrid event strategies by allowing a small in-person audience to gather physically with a more extensive virtual audience tuned in online. This way, people can join the experience from all over the country.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By offering unique and engaging event components for both your virtual and in-person audiences, you create a compelling experience for all supporters, making them feel a part of the event (not just viewers) and a part of your mission. This increases active participation and fosters continued support. And luckily, <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/what-does-digital-transformation-look-like-today-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">advancements in technology<\/span><\/a><span style=\"font-weight: 400;\"> continue to increase the flexibility offered for these types of hybrid events.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Double check your tech toolkit.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve already hosted one or more fully virtual events, you likely have a few useful tools at your disposal. Before diving into planning a hybrid event, take the time to double check your toolkit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, ask the following questions: Is everything in your toolkit working? Are there technology gaps? Are there any additional tools you\u2019ll need to reach both the in-person and virtual attendees?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to technology, consider the following tools:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Event-specific technology: <\/b><span style=\"font-weight: 400;\">Depending on the kind of event you choose to host, your tech toolkit can vary drastically. For example, if you\u2019re <\/span><a href=\"https:\/\/www.onecause.com\/blog\/hybrid-fundraising-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">planning a hybrid fundraising auction<\/span><\/a><span style=\"font-weight: 400;\">, a set of mobile bidding tools is non-negotiable.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Registration and ticketing tools: <\/b><span style=\"font-weight: 400;\">Regardless of whether a guest is attending your event virtually or in-person, it\u2019s important to provide a streamlined event registration and ticketing experience. This way, you can collect donor and payment information and enhance the guest experience with online ticketing and add-on purchases.<\/span><\/li>\n<li aria-level=\"1\"><b>Online giving platform: <\/b><span style=\"font-weight: 400;\">Online donation tools and other virtual fundraising platforms are critical for generating revenue through your hybrid events. With this software in hand, you can create a streamlined giving process and encourage event attendees to support your organization beyond any ticket sales.<\/span><\/li>\n<li aria-level=\"1\"><b>Livestreaming software: <\/b><span style=\"font-weight: 400;\">Especially for your virtual event elements, live-streaming software is critical for engaging your attendees. This is how you\u2019ll broadcast components of your in-person events to your virtual audience in real-time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As with any event, outline a budget and weigh your tech needs to give yourself plenty of time to find and adopt the right solutions. Since technology is crucial for a successful hybrid event, be sure to get started as early as possible.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Plan a virtual-friendly program.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a successful hybrid event, you don\u2019t want virtual attendees to feel like they\u2019re passively watching a show. Instead, they should be actively engaged in your programming\u2014even from afar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the best practices from virtual events that you\u2019ve seen or executed over the past year. Adopt the best pieces from them and adapt them to your hybrid strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to our <\/span><a href=\"https:\/\/www.onecause.com\/blog\/virtual-fundraising-events\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OneCause guide to virtual fundraising events<\/span><\/a><span style=\"font-weight: 400;\">, \u201cflexibility enables nonprofits to customize and launch virtual events that fit their unique needs.\u201d The same is true for hybrid offerings! <\/span><b>Here are a few key tips to remember as you plan your upcoming event:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep the program fairly short<\/b><span style=\"font-weight: 400;\">. It\u2019s hard to keep your guests\u2019 attention virtually as well as you can with in-person engagement, so we recommend you keep the livestreamed portions of your event short, sweet, and to the point. This can maintain focus on the most important aspects &#8211; your fundraising.<\/span><\/li>\n<li aria-level=\"1\"><b>Save the main attraction for the end. <\/b><span style=\"font-weight: 400;\">Similarly, saving your main attraction for the end of the event can be a great way to hold guests\u2019 focus until the finale. Make sure to tease the big ending beforehand so that attendees know what they\u2019re waiting for. For an auction, this might be a big-ticket item that everyone will want to bid on.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ensure virtual attendees always have something to watch or do. <\/b><span style=\"font-weight: 400;\">Contests, gamification, polls, and quizzes make the virtual experience fun. This way, your supporters will be entertained throughout the entire program and less likely to click away during your event.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make use of pre-recorded video.<\/b><span style=\"font-weight: 400;\"> These types of content are great for filling in during the aforementioned lulls. For example, you can incorporate clips of constituents sharing personal impact stories, supporters completing peer-to-peer challenges, or staff communicating an overview of your past year. Feel free to include a message from your <\/span><a href=\"https:\/\/doublethedonation.com\/tips\/corporate-sponsorships\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">corporate sponsors<\/span><\/a><span style=\"font-weight: 400;\"> as well!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Show your attendees on screen. <\/b><span style=\"font-weight: 400;\">This is a great way to boost engagement with both virtual and on-site guests. Just include a scrolling view of virtual attendees on the main stage, with a live view of the ballroom for virtual attendees.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your virtual elements will likely comprise a significant portion of your hybrid planning. These tips can help foster a sense of community among your attendees and encourage continued support for your organization.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Recruit teams to handle both live and virtual elements.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A successful event starts with a strong team! Just as with an in-person event, there are important roles that will need to be filled to execute a seamless hybrid event. Here are a few key team members to keep in mind:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Live tech support: <\/b><span style=\"font-weight: 400;\">As we mentioned, hybrid events rely heavily on <\/span><a href=\"https:\/\/www.onecause.com\/blog\/fundraising-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">technology<\/span><\/a><span style=\"font-weight: 400;\">\u2014and technology can be finicky. Thus, it\u2019s critical to have a team of experienced tech support on standby to help solve any issues as they arise during the event itself to help virtual attendees.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Production team: <\/b><span style=\"font-weight: 400;\">These individuals will handle the backend production aspects of your hybrid, wrangling technology, keeping the program running smoothly, and monitoring engagement along the way. Some nonprofits choose to work with professional production companies for larger-scale events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fundraising team: <\/b><span style=\"font-weight: 400;\">This onsite team will take charge of your event\u2019s fundraising elements and opportunities. They\u2019ll ensure everything runs smoothly for both in-person and remote attendees.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Two emcees: <\/b><span style=\"font-weight: 400;\">You\u2019ll want to have a dedicated emcee for both your live and virtual attendees to ensure that each audience is addressed specifically and provided with a high-quality experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media or chat lead: <\/b><span style=\"font-weight: 400;\">This person should monitor engagement, share incoming posts and messages, and facilitate discussions during the event. Online chats and other virtual engagement elements are great for encouraging interaction between attendees near and far, but you have to actively monitor and engage with them.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While planning a hybrid event does involve creating a dual experience, with a little planning, a good strategy, and the right team, you can be on your way to reaching and engaging both the in-person and virtual supporters in your donor base,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hybrid events continue to <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/whats-next-for-nonprofits-and-technology\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unleash new potential<\/span><\/a><span style=\"font-weight: 400;\"> for organizations looking to increase their engagement with supporters. When you dedicate the time and effort into pulling together a successful event for your guests, you can provide an accessible, entertaining, and valuable experience for those who support your mission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just remember to understand (and leverage) the flexibility of hybrid events, invest in the right technology, prioritize virtual engagement, and recruit dedicated event teams, and you\u2019ll be off to a great start.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Virtual events have become more popular than ever due to COVID-19 and social distancing guidelines. Now, with the vaccine rollout and things returning to some level of normalcy, organizations are beginning to plan and host in-person events once again.\u00a0 According to The Giving Experience Study recently released by our team at OneCause, 71% of today\u2019s [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"ppma_author":[478],"class_list":["post-8974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transitioning to Hybrid Events: 4 Points to Remember - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Hybrid events are increasing in popularity, and pulling one off can offer huge benefits to your organization. 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