{"id":8800,"date":"2021-05-04T17:11:05","date_gmt":"2021-05-04T17:11:05","guid":{"rendered":"https:\/\/teamheller.com\/?p=8800"},"modified":"2021-05-27T20:50:25","modified_gmt":"2021-05-27T20:50:25","slug":"5-classy-integrations-to-help-nonprofits-improve-operations","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/5-classy-integrations-to-help-nonprofits-improve-operations","title":{"rendered":"5 Classy Integrations to Help Nonprofits Improve Operations"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Relatively new to the nonprofit sector or not, you\u2019ve likely heard of Classy, a leading social enterprise that creates online fundraising tools for nonprofits. The innovators behind this platform seek to modernize the giving experience and accelerate social impact around the world. As part of this initiative, they\u2019ve actively built out their platform\u2019s functionality by integrating with 15+ other leading providers in the nonprofit space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attempting to improve your online fundraising, optimize your marketing appeals, or tap into corporate giving? <\/span><a href=\"https:\/\/www.classy.org\/integrations\/\" target=\"_blank\" rel=\"noopener\"><b>Classy integrates<\/b><\/a><b> with most technology your organization uses every day.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/what-does-digital-transformation-look-like-today-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">initiate a digital transformation<\/span><\/a><span style=\"font-weight: 400;\"> at your organization, it\u2019s up to your team to conduct plenty of research to determine the best integrations for your unique needs. We\u2019ve narrowed down that list of 18 platforms to five choices to help. We\u2019ll explore these recommendations for Classy integrations that can help boost revenue and awareness:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">360MatchPro by Double the Donation | Matching Gifts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salesforce | Constituent Management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bonfire | T-Shirt Fundraising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kindful | Donor Engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot | Digital Marketing<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When leveraged effectively, these integrations can streamline your nonprofit\u2019s day-to-day operations, resulting in happier supporters and expanding your reach. Let\u2019s kick things off with 360MatchPro by Double the Donation.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. 360MatchPro by Double the Donation | Best for Matching Gifts<\/span><\/h2>\n<p><a href=\"https:\/\/www.360matchpro.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">360MatchPro<\/span><\/a><span style=\"font-weight: 400;\"> is the industry leader in matching gift automation for nonprofits and educational institutions. With updated information on 20,000+ employers, the platform leverages the world\u2019s largest and most accurate matching gift database. Its nonprofit users can pinpoint match-eligible donations as they roll in using the convenient search tool, making the most of every contribution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">360MatchPro <\/span><a href=\"https:\/\/support.doublethedonation.com\/portal\/en\/kb\/articles\/does-double-the-donation-integrate-with-classy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">integrates directly with Classy<\/span><\/a><span style=\"font-weight: 400;\">, helping organizations capture employment information and follow up with donors about matching gift opportunities. Share access to the user-friendly tool anywhere on your site, including your Classy donation form. After entering their employer\u2019s name, donors receive available requirements, instructions, and forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After connecting your account, here\u2019s what you\u2019ll be able to accomplish with this integration:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify all available match opportunities from past and incoming donations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send the correct corporate giving information to the right donors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide your fundraising team with actionable insights to focus on top revenue opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allow supporter data (name, amount, contact info, etc.) to flow from your Classy campaigns into 360MatchPro<\/span><\/li>\n<\/ul>\n<p><b>According to <\/b><a href=\"https:\/\/doublethedonation.com\/tips\/matching-grant-resources\/matching-gift-statistics\/\" target=\"_blank\" rel=\"noopener\"><b>this resource<\/b><\/a><b>, $2 \u2013 $3 billion in matching gifts is donated <\/b><b><i>every year<\/i><\/b><b>, meaning you likely have existing opportunities in your database.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When paired with Classy\u2019s fundraising tools, 360MatchPro will help you capture these extra donations, so you can effortlessly multiply your nonprofit\u2019s revenue. Keep in mind that you\u2019ll need a 360MatchPro account to activate the matching gift functionality within Classy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Salesforce | Works Well for Constituent Management<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trusted by more than 47,000 nonprofits, <\/span><a href=\"https:\/\/www.salesforce.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> is the world\u2019s most-used CRM. It empowers nonprofit teams to unite with constituents, accelerate their performance, and run their entire mission within a single integrated platform. <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/beyond-fundraising-the-many-ways-nonprofits-are-using-salesforce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Organizations turn to Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> to break down silos across their fundraising, marketing, and program management teams. They can then spend more time building meaningful and enduring relationships with those who support their causes.<\/span><\/p>\n<p><b>Salesforce is known for its range of integrations with other leading nonprofit tools, including Classy.<\/b><span style=\"font-weight: 400;\"> As a partner on Salesforce\u2019s Nonprofit Cloud, Classy allows you to optimize your <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/nonprofit-data-management-7-metrics-to-keep-an-eye-on\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">fundraising data<\/span><\/a><span style=\"font-weight: 400;\"> and nurture supporter relationships.<\/span><\/p>\n<p><a href=\"https:\/\/www.classy.org\/tour\/classy-salesforce-integration\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Classy for Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> is designed for data-driven nonprofits and enables your team to do the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sync online fundraising data in near-real-time to make informed decisions and deepen connections using personalized appeals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take charge of your constituent information with features like contact matching tools and customizable profiles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accurately report on and designate funds from Classy, including NPSP recurring donors, GAUs, and allocations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accept donations in up to 130 currencies and analyze fundraising performance.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Classy for Salesforce integration keeps all of your operations aligned, so you have the most robust constituent relationship management system possible. With <\/span><a href=\"https:\/\/appexchange.salesforce.com\/appxListingDetail?listingId=a0N30000000pv6PEAQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">this integration<\/span><\/a><span style=\"font-weight: 400;\">, you unlock the power of program management, fundraising, and marketing to increase operational efficiency across the board.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Bonfire | Best for Custom T-Shirt Fundraising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Bonfire is the industry leader in custom t-shirt and apparel fundraising. The free platform makes it easy to design and sell standout custom products online with intuitive, customizable design templates. <\/span><a href=\"https:\/\/www.bonfire.com\/fundraising\/nonprofits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Perfect for nonprofit fundraising<\/span><\/a><span style=\"font-weight: 400;\">, they offer a risk-free way to raise money online. They handle all of the logistics, from payment processing and order fulfillment to printing and shipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using the <\/span><a href=\"https:\/\/try.bonfire.com\/classy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bonfire + Classy integration<\/span><\/a><span style=\"font-weight: 400;\">, your nonprofit can run t-shirt fundraisers on Bonfire that are directly connected to your Classy peer-to-peer campaigns. To create a seamless experience across the platforms, all of the money raised from shirt sales is sent directly to your organization, the donor data collected on Bonfire is synced to your Classy account, and your supporters are sent their custom shirts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how it works:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect your Classy account to your Bonfire account, and select which Classy campaigns you want to make available for connection.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a t-shirt design for your team captains to customize with their team name or phrase.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Let your team captains know how they can get started on Bonfire, where they can get the design for their shirt, and how they can connect their Bonfire campaign to their Classy campaign so their sales show up on their donor feed.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the end of each campaign, the shirts are printed and shipped to your supporters, the donor data from Bonfire is automatically synced to your Classy account, and the proceeds from your shirt sales are sent to your organization.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">As a bonus, all verified nonprofits on Bonfire gain access to the Classy integration for free. Bonfire offers other special fundraising tools for nonprofits, including reduced donation fees, customizable organization profile pages, chapter-based fundraising, and downloadable supporter lists that contain contact information acquired during your campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bonfire is an excellent way to supercharge your online fundraising through Classy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Kindful | Top Choice for Donor Engagement<\/span><\/h2>\n<p><a href=\"https:\/\/kindful.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kindful<\/span><\/a><span style=\"font-weight: 400;\"> is a cloud-based online fundraising and <\/span><a href=\"https:\/\/teamheller.com\/library\/new-guide-understanding-crm-for-nonprofits\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CRM solution<\/span><\/a><span style=\"font-weight: 400;\"> built exclusively for nonprofits. The platform offers fundraising automation, online donation pages, constituent profiles, and reporting tools.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After managing more than 16 million donors, Kindful\u2019s team knows a thing or two about engaging supporters and understands that running a nonprofit involves coordinating many moving pieces. That\u2019s why they designed the platform to empower nonprofits to deepen donor engagement by easily tracking all touchpoints in a centralized system.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kindful boasts 50 integrations, including <\/span><a href=\"https:\/\/kindful.com\/integrations\/classy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one with Classy<\/span><\/a><span style=\"font-weight: 400;\">. Pair Classy\u2019s beautifully designed donation pages with Kindful\u2019s powerful analytics to streamline your fundraising efforts. The <\/span><a href=\"https:\/\/www.classy.org\/integrations\/kindful\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kindful + Classy integration<\/span><\/a><span style=\"font-weight: 400;\"> makes it easy to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create standout crowdfunding and peer-to-peer campaigns and track all collected data from donor contact information to the tax-deductible amount.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically sync current and historical gifts from Classy to Kindful to gain a holistic view of each donor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search all donor data to create personalized appeals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine your Classy data with offline data sources to create a complete picture of your fundraising.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Understand everything from your overall fundraising campaigns down to specific donor behavior and online donation habits. By leveraging <\/span><a href=\"https:\/\/kindful.com\/integrations\/classy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">this Classy integration<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll spend less time manipulating data and more time engaging with donors.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. HubSpot | Great for Digital Marketing<\/span><\/h2>\n<p><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot\u2019s all-in-one marketing platform<\/span><\/a><span style=\"font-weight: 400;\"> makes connecting with donors, volunteers, advocates, and other supporters easy. Marketing teams can leverage tools like its user-friendly website builder, email marketing capabilities, and social media <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/3-tips-for-getting-started-with-nonprofit-marketing-automation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\"> to forge deeper relationships with supporters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/ecosystem.hubspot.com\/marketplace\/apps\/sales\/crm\/integrate-classy-org-39383\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">paired with Classy<\/span><\/a><span style=\"font-weight: 400;\">, HubSpot enables nonprofits to fully align fundraising with marketing, resulting in personalized fundraising appeals and positive interactions with constituents. You can keep tabs on your most ardent supporters and send timely marketing information based on data. Nonprofits leverage the <\/span><a href=\"https:\/\/www.classy.org\/integrations\/hubspot\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot + Classy integration<\/span><\/a><span style=\"font-weight: 400;\"> to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sync contacts between systems and assign them into meaningful segments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create personalized <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/design-best-practices-to-improve-your-nonprofits-email-effectiveness\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">communication across email<\/span><\/a><span style=\"font-weight: 400;\">, SMS, and other inbound channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch fundraising campaigns and track integral fundraising lead nurtures directly from HubSpot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track the full donor lifecycle and every interaction with each supporter<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consolidate data and use closed-loop reporting to analyze campaign performance thoroughly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Designed for the average marketing professional, HubSpot requires little-to-no tech knowledge to deliver exceptional results for your nonprofit\u2019s marketing. Bear in mind that SyncSmart manages all integrations for HubSpot, giving you a direct resource to troubleshoot any challenges when enabling the Classy integration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As one of the top fundraising platforms available, Classy makes managing a nonprofit and increasing social impact attainable for all organizations. While highly functional on its own, its expansive list of integrations extends that functionality even further. Leverage the right integrations for your nonprofit, and optimize everything from your marketing to corporate philanthropy initiatives.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">About the Author<\/span><\/h2>\n<p>Kevin Penney has been working in digital media for over ten years. He\u2019s the CMO and co-founder of Bonfire, an online platform that\u2019s reinventing the way people create, sell and purchase custom apparel. He enjoys strategizing, working closely with his team, and hockey, exactly in that order.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relatively new to the nonprofit sector or not, you\u2019ve likely heard of Classy, a leading social enterprise that creates online fundraising tools for nonprofits. The innovators behind this platform seek to modernize the giving experience and accelerate social impact around the world. As part of this initiative, they\u2019ve actively built out their platform\u2019s functionality by [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":8802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"ppma_author":[478],"class_list":["post-8800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Classy Integrations to Help Nonprofits Improve Operations - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Classy offers 18 integrations and counting. 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