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<\/a><\/p>\nDownload The Nonprofit’s Guide to Change Management<\/a> for a deep dive into how to increase user adoption during technology projects.<\/p><\/blockquote>\n
This is where strong executive sponsorship can make a significant difference. The executive sponsor is the leader tasked with ensuring that stakeholders throughout the organization are engaged and understand:<\/p>\n
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- why the initiative is being undertaken and how the change will impact the organization<\/li>\n
- which individuals are involved, and how they will be participating in the engagement and helping to move the organization forward<\/li>\n
- the organizational vision and the project\u2019s goals, and how they will impact staff and other internal and external constituents<\/li>\n
- the benefits that will come from embracing the change<\/li>\n<\/ul>\n
The stakeholders involved may include a variety of groups and individuals impacted by the change, from employees within the organization to external constituents, as well as individual donors, supporters, and volunteers.<\/p>\n
According to an independent study<\/a> that included nonprofits, active and engaged executive sponsorship is the leading factor for a change project\u2019s success. Truly influential executive sponsors do more than just drum up support for a change project. They\u2019re also instrumental in aligning organization and transformation goals, helping create consensus among diverse stakeholders, and lining up the resources necessary for the project to succeed.<\/p>\n
Without question, the sponsor\u2019s role can be a difficult one. There are internal pressures to deal with, as multiple priorities compete for scarce organizational resources, capacity, funding, and focus. In addition to championing the change project and being involved on an ongoing basis, they need to go beyond merely talking about the project to actually modeling good change behavior. Adding to the challenge, of course, the sponsoring executive also has a day job and other projects to support. With all of these dynamics at play, it\u2019s no wonder that executive sponsors can stumble, creating roadblocks to change and jeopardizing the chances for successful transformation.<\/p>\n
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