{"id":5985,"date":"2018-04-24T06:00:47","date_gmt":"2018-04-24T13:00:47","guid":{"rendered":"https:\/\/teamheller.com\/?p=5985"},"modified":"2025-05-16T17:01:29","modified_gmt":"2025-05-16T17:01:29","slug":"5-essential-tips-for-crafting-an-expert-fundraising-strategy","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/5-essential-tips-for-crafting-an-expert-fundraising-strategy","title":{"rendered":"5 Essential Tips for Crafting an Expert Fundraising Strategy"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Guest Post by Aly Sterling<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When the only constant element of our political and economic environment is its daily instability, it can be difficult guide your nonprofit with confidence. You can\u2019t always predict what will happen next month (or even next week), but there<\/span><i><span style=\"font-weight: 400;\"> are<\/span><\/i><span style=\"font-weight: 400;\"> some steps you can take to begin ensuring the stability of your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By assessing and optimizing your fundraising strategy, you can increase your organization\u2019s <\/span><a href=\"https:\/\/teamheller.com\/transcript-thrive-uncertain-fundraising-environment\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">endurance and adaptability<\/span><\/a><span style=\"font-weight: 400;\"> in uncertain times.<\/span><\/p>\n<p><b>That is, a strong and adaptive internal process for fundraising strategy is the ultimate safeguard against a rocky environment.<\/b><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Read through these tips for bolstering your organization\u2019s fundraising strategy and consider the ways that you could incorporate them into your existing methods and protocols:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take a look at your current fundraising program.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find the right consultant for your fundraising strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify areas of growth to target in your fundraising strategy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Research your fundraising software options.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement a strong stewardship strategy.<\/span><\/li>\n<\/ol>\n<p><b>Smart organizations know that refining their fundraising strategies is a continuous job. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Take the opportunity to read through these tips and refresh your perspective on the most important part of your nonprofit\u2019s operations: its fundraising strategy.<\/span><\/p>\n<h2><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-5987\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header1.jpg?strip=all\" alt=\"\" width=\"800\" height=\"160\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header1.jpg?strip=all 800w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header1-300x60.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header1-768x154.jpg?strip=all 768w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header1.jpg?strip=all&amp;w=160 160w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header1.jpg?strip=all&amp;w=480 480w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header1.jpg?strip=all&amp;w=640 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h2>\n<p><b>No matter if you\u2019re <\/b><a href=\"http:\/\/alysterling.com\/capital-campaign-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>planning a major capital campaign<\/b><\/a><b> or an annual fund drive, it\u2019s crucial that you never treat fundraising strategy as a one-and-done task.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t mean that you need to start from scratch every time you begin a new project, though. Use your current fundraising program as a starting point!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among other things, a strategic assessment of your current fundraising strategy should identify:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your organization\u2019s most important stakeholders<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The state of your internal fundraising structure and culture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your rates of fundraising success and failure<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Key fundraising metrics central to the success of your nonprofit<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your processes for feedback and improvement<\/span><\/li>\n<\/ul>\n<p><b>A fundraising consultant can help you to assess every element of your existing fundraising strategy and identify areas that need improvement. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">This information will be <\/span><i><span style=\"font-weight: 400;\">invaluable <\/span><\/i><span style=\"font-weight: 400;\">after you\u2019ve identified your exact goals and begin to plan your new strategy. Understanding the areas in which you historically come up short and where you typically succeed is essential to crafting a strategic vision for future growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps your consultant will reach the conclusion that you\u2019re short-staffed, for example. Periods of change can be an excellent time to invite a fresh perspective into the mix. Check out <\/span><a href=\"https:\/\/alysterling.com\/best-nonprofit-job-boards\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Aly Sterling\u2019s list of the best nonprofit job boards<\/span><\/a><span style=\"font-weight: 400;\"> to find candidates with the critical fundraising skills that you\u2019ve discovered your organization is missing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">External guidance is extremely helpful at this early stage of the fundraising strategy process since it\u2019s often rather difficult to pinpoint our own weak spots. This, however, is the just first step to designing a more adaptable and achievable plan of action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5992\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header2.jpg?strip=all\" alt=\"\" width=\"800\" height=\"160\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header2.jpg?strip=all 800w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header2-300x60.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header2-768x154.jpg?strip=all 768w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header2.jpg?strip=all&amp;w=160 160w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header2.jpg?strip=all&amp;w=480 480w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header2.jpg?strip=all&amp;w=640 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Professional nonprofit fundraising consultants are trained to craft effective and streamlined fundraising strategies. Whether you\u2019re looking to enact changes large or small, you\u2019ll most likely want some outside help.<\/span><\/p>\n<p><b>Do your research and discuss your options with your board of directors. <\/b><span style=\"font-weight: 400;\">Find a consultant with experience helping a diverse clientele; this will ensure a more flexible fundraising solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, identify the fundraising consultation services that will be most helpful in revamping your strategy. An ideal fundraising consulting firm will offer one or more of the following services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Campaign planning.<\/b><span style=\"font-weight: 400;\"> A fundraising consultant will help you plan fundraising campaigns that that align with your goals. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Technology consulting.<\/b><span style=\"font-weight: 400;\"> Finding <\/span><a href=\"https:\/\/teamheller.com\/review-business-intelligence-nonprofits-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the best new CRMs or database systems<\/span><\/a><span style=\"font-weight: 400;\"> and incorporating them into your fundraising strategy can be difficult without some help.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Nonprofit leadership training. <\/b><span style=\"font-weight: 400;\">A nonprofit consultant can help your staff and board remain up-to-speed and engaged with developments in the nonprofit world. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Feasibility studies. <\/b><span style=\"font-weight: 400;\">Your consultant can conduct a feasibility study before your next campaign and prescribe next steps to take to prepare for the campaign you envision. <\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/alysterling.com\/nonprofit-feasibility-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Nonprofit feasibility studies<\/span><\/a><span style=\"font-weight: 400;\">, in particular, are an essential part of any major campaign or fundraising program. By revealing your fundraising weaknesses, they\u2019ll identify your performance metrics that need the most attention and help your team address these issues throughout your broader fundraising strategy. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5994\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header3.jpg?strip=all\" alt=\"\" width=\"800\" height=\"160\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header3.jpg?strip=all 800w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header3-300x60.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header3-768x154.jpg?strip=all 768w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header3.jpg?strip=all&amp;w=160 160w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header3.jpg?strip=all&amp;w=480 480w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header3.jpg?strip=all&amp;w=640 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">After assessing your past strategies, realistically identifying your new goals, and finding appropriate external guidance, it\u2019s crucial that you find the specific areas of growth that your new fundraising strategy must target.<\/span><\/p>\n<p><b>Remember, an effective fundraising strategy update will help you maintain your donation revenue, but a <\/b><b><i>great <\/i><\/b><b>fundraising strategy will grow your overall capacity.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You and your fundraising consultant can plan for growth by plotting out the specific areas that need improvement. Depending on your organization\u2019s past fundraising performance, these might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your overall returns on fundraising investments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your rates of donor engagement, segmented by type<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your rates of donor and prospect growth<\/span><\/li>\n<\/ul>\n<p><b>With expert guidance, you can then diagnose <\/b><b><i>why<\/i><\/b><b> your organization failed in these areas.<\/b><span style=\"font-weight: 400;\"> Too few prospects? An uncompelling mission or uninspiring project? Were your goals simply too ambitious?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, say your rates of <\/span><a href=\"https:\/\/teamheller.com\/engagement-strategy-crm\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital donor engagement<\/span><\/a><span style=\"font-weight: 400;\"> are distressingly low. Your fundraising consultant will recognize this problem area and identify the missing technologies that will boost this key metric when incorporated into your new fundraising strategy. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5995\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header4.jpg?strip=all\" alt=\"\" width=\"800\" height=\"160\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header4.jpg?strip=all 800w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header4-300x60.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header4-768x154.jpg?strip=all 768w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header4.jpg?strip=all&amp;w=160 160w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header4.jpg?strip=all&amp;w=480 480w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header4.jpg?strip=all&amp;w=640 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">Updating your fundraising strategy presents a great opportunity to incorporate new fundraising software into your campaigns and operations. <\/span><\/p>\n<p><b>Look over key metrics that you\u2019ve identified as growth targets. Chances are an effective fundraising software solution exists to address each one of them.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your organization has been overdue for a technology update anyway, now\u2019s the time to consider how some new software might not only streamline your operations but also provide a boost to your donor engagement and fundraising revenue. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundraising software can optimize any aspect of your fundraising strategy, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Prospect identification and development.<\/b><span style=\"font-weight: 400;\"> Databases of wealth markers, giving history, and political contributions are invaluable for finding major prospects. Prospect generator tools make it easy to quickly identify and target proven donors. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Digital marketing tools. <\/b><span style=\"font-weight: 400;\">Strong donor engagement relies more than ever on your web presence, so take the guesswork out of your digital marketing and cover all your bases with <\/span><a href=\"https:\/\/teamheller.com\/white-paper-tips-nonprofit-marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">customized automated campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Donor management.<\/b><span style=\"font-weight: 400;\"> An effective CRM will compile and organize all your important donor data, providing the analytic reporting you need to make strategic decisions and ensure your fundraising efforts hit the targets you\u2019ve identified.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Optimized donation pages.<\/b><span style=\"font-weight: 400;\"> Providing a cleanly-designed donation page will vastly improve your donors\u2019 user experience of your site, creating a positive impression and building a stronger relationship.<\/span><\/li>\n<\/ul>\n<p><b>Most importantly, any up-to-date fundraising software that you choose to incorporate into your new strategy should integrate with your other digital tools. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">This kind of software integration enables you to create your own custom suite of fundraising software solutions that you can continually adapt to best suit your strategies. For instance, check out this list of <\/span><a href=\"https:\/\/doublethedonation.com\/best-salesforce-apps-nonprofits\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">the best SalesForce apps for nonprofits from Double the Donation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5996\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header5.jpg?strip=all\" alt=\"\" width=\"800\" height=\"160\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header5.jpg?strip=all 800w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header5-300x60.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header5-768x154.jpg?strip=all 768w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header5.jpg?strip=all&amp;w=160 160w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header5.jpg?strip=all&amp;w=480 480w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/ASP-Team-Heller-5-Essential-Tips-for-Crafting-an-Expert-Fundraising-Strategy-header5.jpg?strip=all&amp;w=640 640w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><\/h2>\n<p><span style=\"font-weight: 400;\">This final fundraising strategy tip is too often overlooked by nonprofits looking to reach their goals quickly, but effective stewardship is the key to organically growing your base of support for the long term.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have your fundraising consultant help you to identify the areas where your stewardship strategies have failed in the past. Do you have poor donor retention rates? Do very few of your donors upgrade into a higher giving range? Do you rely too heavily on single type of donor?<\/span><\/p>\n<p><b>Donor stewardship is essential to maintaining any growth that you achieve, so it should be considered an integral part of your fundraising strategy and <\/b><b><i>not <\/i><\/b><b>an afterthought.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your fundraising consultant should identify the kind of donor relationship metrics that your new strategy should prioritize. These include donor acquisition and retention as well as donor upgrade rates. If your organization features a membership program, <\/span><a href=\"https:\/\/associations.fonteva.com\/membership-software-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">your membership software should easily provide you with these metrics<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important that once you identify the aspects of stewardship with which your organization struggles, you actively incorporate some plans to address them in your fundraising strategy. For instance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>If you have low acquisition,<\/b><span style=\"font-weight: 400;\"> work with your consultant to write a clear case for support when approaching new prospects. Communication and transparency will build trust.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>If you have low donor retention,<\/b><span style=\"font-weight: 400;\"> think of specific ways to engage donors with your current campaigns. Keeping them involved will keep them thinking of you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>If few of your donors upgrade, <\/b><span style=\"font-weight: 400;\">be sure to create individual stewardship plans for your major donors and communicate with them personally through their preferred channels.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Look over your entire fundraising strategy and identify some specific ways to cultivate your donor relations for<\/span><i><span style=\"font-weight: 400;\"> each<\/span><\/i><span style=\"font-weight: 400;\"> campaign on your calendar. <\/span><\/p>\n<p><b>By planning ahead and making stewardship an integral part of your fundraising strategy, your growth will be truly sustainable, easing the stresses and stakes of your future fundraising projects.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Political and economic pressures might present significant fundraising challenges for nonprofits of all sizes, but the easiest way to safeguard your organization\u2019s stability is to design and implement a strong fundraising strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By planning ahead, continually improving your techniques, and seeking outside help, you can adapt your fundraising strategies to any new goals or external challenges that come your way!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>This is a guest post by Aly Sterling, Founder and President of <a href=\"https:\/\/alysterling.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aly Sterling Philanthropy<\/a> .<\/strong><\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5984 alignleft\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/image_bio_AlySterling2.jpg?strip=all\" alt=\"\" width=\"383\" height=\"271\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/image_bio_AlySterling2.jpg?strip=all 628w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/image_bio_AlySterling2-300x212.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/image_bio_AlySterling2.jpg?strip=all&amp;w=125 125w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/image_bio_AlySterling2.jpg?strip=all&amp;w=376 376w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2018\/04\/image_bio_AlySterling2.jpg?strip=all&amp;w=502 502w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/p>\n<p>Aly Sterling is an accomplished speaker, active board member and proud leader of <a href=\"https:\/\/alysterling.com\" target=\"_blank\" rel=\"noopener noreferrer\">Aly Sterling Philanthropy<\/a>, a national consulting firm based in the Midwest. Her expertise includes fundraising, strategic planning, search consultation and board leadership development for organizations of varying sizes and capacities. Read more about Aly <a href=\"https:\/\/alysterling.com\/aly-sterling\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest Post by Aly Sterling When the only constant element of our political and economic environment is its daily instability, it can be difficult guide your nonprofit with confidence. You can\u2019t always predict what will happen next month (or even next week), but there are some steps you can take to begin ensuring the stability [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"ppma_author":[477],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Essential Tips for Crafting an Expert Fundraising Strategy - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Enhance your nonprofit&#039;s fundraising with expert tips on strategy, growth areas, and stewardship to boost resilience in uncertain times. 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