{"id":5418,"date":"2017-09-14T06:00:01","date_gmt":"2017-09-14T13:00:01","guid":{"rendered":"https:\/\/teamheller.com\/?p=5418"},"modified":"2025-05-29T14:12:19","modified_gmt":"2025-05-29T14:12:19","slug":"using-raisers-edge-salesforce-peace-harmony","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/using-raisers-edge-salesforce-peace-harmony","title":{"rendered":"Using The Raiser\u2019s Edge and Salesforce in Peace and Harmony"},"content":{"rendered":"

Pop-quiz: please close out of Facebook and answer the following question:<\/p>\n

\u2018If I use both The Raiser\u2019s Edge and Salesforce to manage different areas of my nonprofit, it\u2019s because:<\/strong><\/p>\n

    \n
  1. I\u2019m freakin\u2019 crazy<\/li>\n
  2. I truly enjoy working way too hard<\/li>\n
  3. I\u2019ll soon be dumping one system in favor of the other<\/li>\n
  4. I realize that I can both engage more constituents across the board and raise more money by leveraging the best data out of both systems<\/li>\n
  5. I\u2019ve started to \u2018drink the Kool-Aid\u2019 \u2013 and think just maybe that The Raiser’s Edge and Salesforce could peaceably co-exist<\/li>\n<\/ol>\n

    <\/p>\n

    The correct answer, of course, is \u2018d\u2019, and there is certainly hope for those who selected \u2018e\u2019 and have an open mind about The Raiser’s Edge and Salesforce working collaboratively in peace and harmony.<\/p>\n

    Omatic Software has worked with a number of clients who have determined to effectively use both The Raiser’s Edge and Salesforce to each systems\u2019 advantage, and we are getting more and more enquiries each month from clients who are using both\u2014or contemplating using both\u2014systems. The key is proper configuration of both databases, which is needed to support the effective exchange of key data back and forth.<\/p>\n

    It goes without saying that nonprofits love The Raiser’s Edge as a development-focused CRM system\u2014one could debate that there is really nothing that compares with RE (\u2018regular\u2019, \u2018Classic\u2019, or NXT) for managing fundraising-related engagement, donors, prospects, transactions, and activities.<\/p>\n

    In the same vein, Salesforce can be built out to very effectively serve nonprofits\u2019 non-fundraising system requirements\u2014with great facility to support complex sales, marketing, ticketing, case management, program management, and related organizational needs.<\/p>\n

    Nonprofit strategists will immediately recognize that data in each system could be very effectively leveraged by the other, assuming that the systems can effectively talk to each other and assuming that someone is watching out for which data are exchanged between the two.<\/p>\n

    An Example<\/h3>\n

    One quick example, and then on to the tactical stuff: Omatic recently worked with a client that used The Raiser’s Edge for fundraising and Salesforce for program management. The programming revolved around connecting individuals into community-based discussion groups, which would then meet regularly to focus on advancing the mission of the organization in their community. The organization used The Raiser’s Edge for traditional fundraising, and Salesforce for marketing the discussion groups to engaged and unengaged individuals and then tracking the individuals\u2019 group membership and participation. It was obvious that those engaged in discussion groups would be prime fundraising prospects; similarly, those who donated to the organization because they wanted to support the mission overall might be great prospects for discussion groups.<\/p>\n

    The major challenge was how to easily and systematically exchange the right data back and forth, and ensuring that it was properly coded on both sides. The solution was Omatic\u2019s ImportOmatic Connector for Salesforce, which addressed those challenges effortlessly and comprehensively.<\/p>\n

    Considerations for Working in Harmony<\/h3>\n

    The example discussed above is one of many\u2014but in working with organizations that use both The Raiser’s Edge and Salesforce, Omatic has picked up some key learnings that we want to share. Below are some things to consider if your organization uses both The Raiser’s Edge and Salesforce, and wants to leverage the potential value of integrating each systems\u2019 key data with the other.<\/p>\n

      \n
    1. Which system is the organization\u2019s System of Record<\/strong> \u2013 which system, for example, will be the first place to enter biographical updates\u2014changes to geographical addresses, phone numbers, email addresses. The system of record will most likely be the system with the most current information.<\/li>\n
    2. Is there consistent record structure between The Raiser’s Edge and Salesforce.<\/strong> Typically, RE Constituents = SF Accounts and RE Relationships = SF Contacts. Is Householding treated consistently in both systems?<\/li>\n
    3. Which data need to flow between systems<\/strong>\u2014and especially, which data live in one system that do not \u2018naturally occur\u2019 in the other. Will you be focusing on individuals only or organizational data as well? Does transactional data need to be exchanged, and how will source transactions be coded in the destination system?<\/li>\n
    4. Is it worthwhile to audit both systems in advance<\/strong>, to ensure that the envisioned data flow will work (We generally think \u2018yes!\u2019). Will RE attributes or custom SF fields need to be configured? What new coding needs to be designed and configured to support the \u2018foreign\u2019 data that will now be coming in regularly? Are there any business rules that need to be incorporated (eg, the constituent ID for any new constituent that comes into RE from SF will be appended with an \u2018S\u2019)?<\/li>\n
    5. Process definition:<\/strong> Will data be traveling both ways or just one way? How frequently do data need to be exchanged? How do you want to address duplicates?\u00a0 How will you address biographical dissonance (eg, same constituent, different email address)? What is the method for adding new data elements to (or subtracting them from) the sync as the process evolves?<\/li>\n<\/ol>\n

      Lucky for you Omatic Software and Heller Consulting are experts in world on nonprofit database technology, systems integrations, and in particular working with both The Raiser’s Edge and Salesforce.\u00a0 If you answered \u2018d\u2019 or even \u2018e\u2019 to the pop quiz, then you are a visionary; please let us know if we can help you achieve your vision. If you answered \u2018c\u2019, we hope you\u2019ll reconsider, but we probably can help you with the transition if we can\u2019t talk you into the power of integrating two best of breed solutions. Now, if you answered \u2018a\u2019 or \u2018b\u2019, there are some therapists that we can recommend…<\/p>\n

      Join Us: Expert Q & A On Integration<\/h2>\n

      We understand that integrating different systems is complex, and very foreign to many organizations. There are as many possibilities as there are pitfalls when trying to develop a technology solution that serves unique needs. To help organizations understand where to start and how to plan a path forward, Heller Consulting is teaming up with integration experts Omatic Software in an open discussion on integration. View the video from\u00a0September 28 <\/strong>and send us your most basic or complex questions on the opportunities and barriers to integrating some of the most powerful tools serving the nonprofit community. We talked about specific needs, opportunities and barriers you\u2019ll face as you consider how these systems can complement each other. We also shared ways to test the waters of integration with focused pilot projects designed to prove-or disprove-the value of connected solutions.\u00a0View the video now!<\/strong><\/p>\nView the video<\/a>\n

      Interested in the possibilities of bringing these two systems together? Be sure to read:<\/p>\n