{"id":21620,"date":"2020-04-19T21:17:49","date_gmt":"2020-04-19T21:17:49","guid":{"rendered":"https:\/\/teamheller.com\/?p=21620"},"modified":"2026-01-28T21:42:42","modified_gmt":"2026-01-28T21:42:42","slug":"san-antonio-food-bank-salesforce-case-study","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/case-studies\/san-antonio-food-bank","title":{"rendered":"San Antonio Food Bank Salesforce Case Study"},"content":{"rendered":"\t\t
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San Antonio Food Bank<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Salesforce NPSP implementation<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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San Antonio Food Bank<\/a> is a nonprofit dedicated to alleviating hunger in Southwest Texas by distributing food and grocery products, supporting partner agencies, and responding to community needs during times of crisis. Serving as a critical hub for food assistance, the organization mobilizes large\u2011scale volunteer efforts and fundraising initiatives to ensure families facing food insecurity have access to essential resources, particularly during periods of economic disruption and increased demand.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Challenge: Rapid growth without systems built for scale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As community need surged during the COVID\u201119 pandemic, San Antonio Food Bank faced an unprecedented increase in demand\u2014scaling from serving hundreds of families with a small volunteer base to supporting thousands of households and managing hundreds of volunteers at each distribution. The organization needed a way to rapidly expand volunteer coordination and fundraising capacity while maintaining a clear, connected view of supporters across programs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution: Early investment in a Salesforce CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beginning in 2018, San Antonio Food Bank began a process of digital transformation. The effort focused on two priorities, enhancing digital fundraising efforts and improving the volunteer management experience. In partnership with Heller Consulting, we developed a CRM ecosystem that placed Salesforce\u2019s Nonprofit Success Pack (NPSP)<\/a> at its center.<\/p>

Additional tools and functionality were then integrated including Volunteers for Salesforce to transform their volunteer tracking, FormAssembly to create custom volunteer sign up experiences, and Rallybound to allow San Antonio Food Bank\u2019s development team to improve the online donation interface.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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During the COVID-19 crisis, having the CRM and fundraising technology already in place was a godsend.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Michael Guerra<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Chief Resource Officer, San Antonio Food Bank<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Result: Scalable operations and stronger supporter engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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With these systems in place, they are now able to lean on the technology to support their efforts during the fallout from COVID-19. The volunteers have found the user side helpful and easy, allowing them to sign up and move shifts in real time. With the integration of NPSP, Mr. Guerra explained that now his staff is able to connect volunteer records with donor records to get a more complete view of individuals interacting with the organization. Speaking about the data the food bank will have after waves of increased donations and volunteers, he noted, \u201cWe\u2019ll have great information about the donor and the volunteer and see when they are one in the same.\u201d<\/p><\/div>

Calling on faith communities in San Antonio, the food bank created \u201cA Day of Prayer and Fasting\u201d for Good Friday through Easter Sunday. Using Rallybound, they created a fundraising landing page. Churches then created subpages complete with videos and sent those links out to their specific congregations, asking the communities to give meals they were fasting to those who are going without food due to economic hardship. The \u201cAll Faiths Fasting Friday\u201d effort paid off, raising more than $78,000. Individuals were also easily set up on Rallybound. One entrepreneur asked for a landing page with the goal of fundraising $100,000 and quickly surpassed that, raising over $250,000.<\/p><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ready to get started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If you\u2019re a nonprofit, education, or healthcare institution and you need help with your technology project, get in touch!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How San Antonio Food Bank used Salesforce and integrated fundraising tools to rapidly scale volunteers and donations during COVID\u201119.<\/p>\n","protected":false},"author":39,"featured_media":21623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119,350],"tags":[355,504,760],"ppma_author":[474],"class_list":["post-21620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce","category-case-studies","tag-case-study","tag-salesforce-nonprofit-success-pack","tag-food-bank-technology"],"acf":[],"yoast_head":"\nSan Antonio Food Bank Salesforce Case Study - Heller Consulting<\/title>\n<meta name=\"description\" content=\"How San Antonio Food Bank used Salesforce and integrated fundraising tools to rapidly scale volunteers and donations during COVID\u201119.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/case-studies\/san-antonio-food-bank\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Antonio Food Bank Salesforce Case Study\" \/>\n<meta property=\"og:description\" content=\"How San Antonio Food Bank used Salesforce and integrated fundraising tools to rapidly scale volunteers and donations during COVID\u201119.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamheller.com\/resources\/case-studies\/san-antonio-food-bank\" \/>\n<meta property=\"og:site_name\" content=\"Heller Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-19T21:17:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T21:42:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamheller.com\/wp-content\/uploads\/2026\/01\/food-bank-main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lyndal Cairns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndal Cairns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-antonio-food-bank#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-antonio-food-bank\"},\"author\":{\"name\":\"Lyndal Cairns\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\"},\"headline\":\"San Antonio Food Bank Salesforce Case Study\",\"datePublished\":\"2020-04-19T21:17:49+00:00\",\"dateModified\":\"2026-01-28T21:42:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-antonio-food-bank\"},\"wordCount\":531,\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-antonio-food-bank#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/food-bank-main.jpg?strip=all\",\"keywords\":[\"case study\",\"Salesforce Nonprofit Success Pack\",\"food bank technology\"],\"articleSection\":[\"Salesforce\",\"Case Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-antonio-food-bank\",\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-antonio-food-bank\",\"name\":\"San Antonio Food Bank Salesforce Case Study - 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