{"id":19558,"date":"2025-04-20T19:57:35","date_gmt":"2025-04-20T19:57:35","guid":{"rendered":"https:\/\/teamheller.com\/?p=19558"},"modified":"2026-01-28T21:59:13","modified_gmt":"2026-01-28T21:59:13","slug":"san-diego-zoo-technology-roadmap","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo","title":{"rendered":"San Diego Zoo technology roadmap"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

San Diego Zoo Wildlife Alliance<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Fundraising Technology Roadmap<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The San Diego Zoo Wildlife Alliance<\/a> is an international, nonprofit conservation organization committed to saving species worldwide by uniting expertise in animal care and conservation science with a dedication to inspiring passion for nature.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Challenge: System configuration creating data quality issues<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Alliance had an on-premises system that lacked configuration, resulting in serious issues with data management, accuracy, and reporting, outdated ticketing, as well as decentralized data governance across departments and a looming vendor support sunset.<\/p>

The org wanted to gain a 360\u02da insight into their supporters, improve and integrate fundraising and membership processes and data management, and establish automations and workflows within a modern technology stack.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Solution: A strategic tech assessment and implementation plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Heller Consulting led the Alliance through a strategic assessment, delivering a technology plan designed to confidently reach their future state goals.<\/p>

We conducted discovery interviews to delve into the daily operations of the San Diego Zoo Wildlife Alliance team and the broader organizational goals and strategies. Our expertise guided these conversations, ensuring a thorough understanding of both the current and aspirational workings of the organization.<\/p>

Our review of existing systems highlighted the purpose of each tool and how staff used them in their roles. We identified what was functioning well, pinpointed areas of inefficiency, and diagnosed potential issues as the organization scaled its operations.<\/p>

Through a detailed system analysis, we assessed specific platforms and solutions that aligned with San Diego Zoo Wildlife Alliance\u2019s goals. By comparing the organization’s desired future state with its current state, we identified gaps in infrastructure, staff capacity, and business processes. This analysis enabled us to outline key improvement opportunities and recommend the most suitable solutions.<\/p>

Our recommendations encompassed a holistic view of technology, business processes, and people, ensuring a comprehensive approach to change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The Result: Confidence in tech strategy and a blueprint for the future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The roadmap provided a practical, actionable plan for achieving the desired end state, complete with detailed sequences of activities, phases, associated costs, timeframes, expected improvements, impacts, and change management considerations.<\/p>

The Alliance now possesses a comprehensive roadmap for its technological future, featuring modern solutions and tools that enhance fundraising, marketing, ticketing, and operations\u2014enabling their team to focus on the most important thing: the mission.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ready to get started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

If you\u2019re a nonprofit organization or education institution and you need help with your technology project, get in touch!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Discover how San Diego Zoo Wildlife Alliance partnered with Heller Consulting to create a strategic fundraising technology roadmap, improving data management, ticketing, and automation for enhanced operations and donor engagement.<\/p>\n","protected":false},"author":39,"featured_media":19559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80,350],"tags":[386,550,555,560,738,807,808,809,810,811,208,812,232,813,235,814,244,815,298,816,305],"ppma_author":[474],"class_list":["post-19558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofits","category-case-studies","tag-technology-roadmap","tag-digital-transformation","tag-workflow-automation","tag-crm-integration","tag-nonprofit-operations","tag-san-diego-zoo-wildlife-alliance","tag-ticketing-systems","tag-supporter-insights","tag-strategic-tech-assessment","tag-conservation-fundraising","tag-heller-consulting","tag-system-configuration","tag-nonprofit-tech-strategy","tag-future-state-planning","tag-fundraising-technology","tag-organizational-efficiency","tag-marketing-automation","tag-tech-implementation-plan","tag-data-management","tag-fundraising-optimization","tag-data-governance"],"acf":[],"yoast_head":"\nSan Diego Zoo technology roadmap - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Discover how San Diego Zoo Wildlife Alliance partnered with Heller Consulting to create a strategic fundraising technology roadmap, improving data management, ticketing, and automation for enhanced operations and donor engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Diego Zoo technology roadmap\" \/>\n<meta property=\"og:description\" content=\"Discover how San Diego Zoo Wildlife Alliance partnered with Heller Consulting to create a strategic fundraising technology roadmap, improving data management, ticketing, and automation for enhanced operations and donor engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo\" \/>\n<meta property=\"og:site_name\" content=\"Heller Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-20T19:57:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T21:59:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/08\/case-study-main-image-new-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lyndal Cairns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndal Cairns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo\"},\"author\":{\"name\":\"Lyndal Cairns\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\"},\"headline\":\"San Diego Zoo technology roadmap\",\"datePublished\":\"2025-04-20T19:57:35+00:00\",\"dateModified\":\"2026-01-28T21:59:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo\"},\"wordCount\":409,\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/case-study-main-image-new-design.jpg?strip=all\",\"keywords\":[\"technology roadmap\",\"Digital Transformation\",\"Workflow Automation\",\"CRM integration\",\"nonprofit operations\",\"San Diego Zoo Wildlife Alliance\",\"ticketing systems\",\"supporter insights\",\"strategic tech assessment\",\"conservation fundraising\",\"heller consulting\",\"system configuration\",\"nonprofit tech strategy\",\"future state planning\",\"fundraising technology\",\"organizational efficiency\",\"marketing automation\",\"tech implementation plan\",\"data management\",\"fundraising optimization\",\"data governance\"],\"articleSection\":[\"Technology Strategy\",\"Case Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo\",\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo\",\"name\":\"San Diego Zoo technology roadmap - Heller Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/case-study-main-image-new-design.jpg?strip=all\",\"datePublished\":\"2025-04-20T19:57:35+00:00\",\"dateModified\":\"2026-01-28T21:59:13+00:00\",\"description\":\"Discover how San Diego Zoo Wildlife Alliance partnered with Heller Consulting to create a strategic fundraising technology roadmap, improving data management, ticketing, and automation for enhanced operations and donor engagement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo#primaryimage\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/case-study-main-image-new-design.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/case-study-main-image-new-design.jpg?strip=all\",\"width\":1500,\"height\":844,\"caption\":\"A red panda curled up on a tree branch, resting its head and looking toward the camera, with its bushy tail wrapped around its body.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/san-diego-zoo#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/teamheller.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"San Diego Zoo technology roadmap\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"name\":\"Heller Consulting\",\"description\":\"Nonprofit CRM planning and technology strategy\",\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/teamheller.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\",\"name\":\"Heller Consulting\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"width\":700,\"height\":467,\"caption\":\"Heller Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\",\"name\":\"Lyndal Cairns\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28\",\"url\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"contentUrl\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"caption\":\"Lyndal Cairns\"},\"description\":\"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.\",\"sameAs\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/lyndal-cairns\"],\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/author\\\/lyndalcairns\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"San Diego Zoo technology roadmap - Heller Consulting","description":"Discover how San Diego Zoo Wildlife Alliance partnered with Heller Consulting to create a strategic fundraising technology roadmap, improving data management, ticketing, and automation for enhanced operations and donor engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo","og_locale":"en_US","og_type":"article","og_title":"San Diego Zoo technology roadmap","og_description":"Discover how San Diego Zoo Wildlife Alliance partnered with Heller Consulting to create a strategic fundraising technology roadmap, improving data management, ticketing, and automation for enhanced operations and donor engagement.","og_url":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo","og_site_name":"Heller Consulting","article_published_time":"2025-04-20T19:57:35+00:00","article_modified_time":"2026-01-28T21:59:13+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/08\/case-study-main-image-new-design.jpg","type":"image\/jpeg"}],"author":"Lyndal Cairns","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lyndal Cairns","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo#article","isPartOf":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo"},"author":{"name":"Lyndal Cairns","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b"},"headline":"San Diego Zoo technology roadmap","datePublished":"2025-04-20T19:57:35+00:00","dateModified":"2026-01-28T21:59:13+00:00","mainEntityOfPage":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo"},"wordCount":409,"publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"image":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/case-study-main-image-new-design.jpg?strip=all","keywords":["technology roadmap","Digital Transformation","Workflow Automation","CRM integration","nonprofit operations","San Diego Zoo Wildlife Alliance","ticketing systems","supporter insights","strategic tech assessment","conservation fundraising","heller consulting","system configuration","nonprofit tech strategy","future state planning","fundraising technology","organizational efficiency","marketing automation","tech implementation plan","data management","fundraising optimization","data governance"],"articleSection":["Technology Strategy","Case Studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo","url":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo","name":"San Diego Zoo technology roadmap - Heller Consulting","isPartOf":{"@id":"https:\/\/teamheller.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo#primaryimage"},"image":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/case-study-main-image-new-design.jpg?strip=all","datePublished":"2025-04-20T19:57:35+00:00","dateModified":"2026-01-28T21:59:13+00:00","description":"Discover how San Diego Zoo Wildlife Alliance partnered with Heller Consulting to create a strategic fundraising technology roadmap, improving data management, ticketing, and automation for enhanced operations and donor engagement.","breadcrumb":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo#primaryimage","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/case-study-main-image-new-design.jpg?strip=all","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/case-study-main-image-new-design.jpg?strip=all","width":1500,"height":844,"caption":"A red panda curled up on a tree branch, resting its head and looking toward the camera, with its bushy tail wrapped around its body."},{"@type":"BreadcrumbList","@id":"https:\/\/teamheller.com\/resources\/case-studies\/san-diego-zoo#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teamheller.com\/"},{"@type":"ListItem","position":2,"name":"San Diego Zoo technology roadmap"}]},{"@type":"WebSite","@id":"https:\/\/teamheller.com\/#website","url":"https:\/\/teamheller.com\/","name":"Heller Consulting","description":"Nonprofit CRM planning and technology strategy","publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamheller.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/teamheller.com\/#organization","name":"Heller Consulting","url":"https:\/\/teamheller.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","width":700,"height":467,"caption":"Heller Consulting"},"image":{"@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b","name":"Lyndal Cairns","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28","url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","contentUrl":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","caption":"Lyndal Cairns"},"description":"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.","sameAs":["https:\/\/teamheller.com\/resources\/blog\/lyndal-cairns"],"url":"https:\/\/teamheller.com\/resources\/blog\/author\/lyndalcairns"}]}},"authors":[{"term_id":474,"user_id":39,"is_guest":0,"slug":"lyndalcairns","display_name":"Lyndal Cairns","avatar_url":{"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","url2x":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg"},"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/19558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/comments?post=19558"}],"version-history":[{"count":8,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/19558\/revisions"}],"predecessor-version":[{"id":21647,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/19558\/revisions\/21647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media\/19559"}],"wp:attachment":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media?parent=19558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/categories?post=19558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/tags?post=19558"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/ppma_author?post=19558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}