{"id":19250,"date":"2024-08-13T15:09:40","date_gmt":"2024-08-13T15:09:40","guid":{"rendered":"https:\/\/teamheller.com\/?p=19250"},"modified":"2025-08-13T15:32:07","modified_gmt":"2025-08-13T15:32:07","slug":"pbs-foundation-case-study","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study","title":{"rendered":"PBS Foundation case study"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

PBS Foundation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Microsoft Fundraising and Engagement Implementation Case Study<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The mission of the PBS Foundation<\/a> is to be a leader for philanthropic support of public broadcasting, and to ensure that PBS continues to be an excellent provider of outstanding programs and services. Acting collaboratively and cooperatively with PBS member stations, the Foundation works to secure the extraordinary funding necessary to maintain and enhance PBS\u2019s commitment to serving the American public.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Challenge: Leveraging fundraising data and overcoming CRM limitations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The PBS Foundation faced a significant challenge in effectively leveraging its fundraising data. Despite using Blackbaud Raiser\u2019s Edge and Luminate Online, the Foundation found Raiser\u2019s Edge lacking in comprehensive support for their intricate moves management, relationships management, and features management needs\u2014features crucial for a successful capital campaign. This deficiency resulted in the Foundation resorting to manual processes using spreadsheets and shared drives, making it difficult to meet reporting requests from leaders and the board.<\/p>

The manual efforts not only consumed valuable time but also introduced the risk of errors in tracking and reporting on crucial fundraising details. Recognizing the need for a more modern and robust Customer Relationship Management (CRM) system, the Foundation set a goal to streamline the collection of donation information and enhance the storage and utilization of fundraising data to enable more strategic engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Solution: Microsoft Fundraising and Engagement (F&E) implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

The PBS Foundation turned to Heller Consulting for a solution. Heller worked closely with Foundation stakeholders to assess various CRM options suitable for nonprofits. Through a meticulous evaluation process, Microsoft Fundraising and Engagement (F&E)<\/a> emerged as a strong contender, aligning well with PBS's significant investment in the Microsoft Platform.\n<\/br><\/br>\nHeller Consulting, now serving as the Foundation's implementation partner for F&E, undertook the task of installing and configuring the CRM to meet the Foundation's Minimum Viable Product (MVP) requirements. The team also facilitated the mapping and migration of existing Raiser\u2019s Edge data to F&E, ensuring a smooth transition to the new system. \n<\/br><\/br>\nBeyond the technical implementation, Heller Consulting is actively involved in defining processes for the new solution. The team is assisting the Foundation in outlining a forward-looking campaign and designation structure tailored to the requirements of their long-term capital campaign. Notably, Heller is addressing the specific needs of planned giving and principal and institutional giving\u2014key components of the Foundation's fundraising efforts.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Result: Streamlined processes and enhanced fundraising\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The implementation of Microsoft Fundraising and Engagement by Heller Consulting promises transformative results for the PBS Foundation. The shift from paper-based processes to a comprehensive CRM system allows for real-time access to all fundraising information.<\/p>

Gift officers no longer need to rely on manual data entry; instead, they can input information directly into the system, reducing the risk of errors and streamlining the entire process.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ready to Get Started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

If you\u2019re a nonprofit organization or education institution and you need help with your technology project, get in touch!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Explore how the PBS Foundation modernized its fundraising operations by implementing Microsoft Fundraising and Engagement. Learn how Heller Consulting helped streamline donor management, enhance campaign tracking, and enable real-time access to fundraising data for strategic engagement.<\/p>\n","protected":false},"author":39,"featured_media":19251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121,350],"tags":[665,681,666,682,667,683,668,684,669,685,670,686,671,687,672,673,423,674,425,675,511,676,572,677,574,678,653,679,664,680],"ppma_author":[474],"class_list":["post-19250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-microsoft","category-case-studies","tag-microsoft-fundraising-and-engagement","tag-nonprofit-constituent-management","tag-fundraising-data-strategy","tag-nonprofit-crm-consulting","tag-nonprofit-moves-management","tag-nonprofit-crm-integration","tag-capital-campaign-crm","tag-nonprofit-crm-transition","tag-planned-giving-software","tag-nonprofit-crm-modernization","tag-institutional-giving-tools","tag-nonprofit-crm-mvp","tag-nonprofit-data-migration","tag-nonprofit-crm-best-practices","tag-crm-for-philanthropic-organizations","tag-nonprofit-engagement-platform","tag-nonprofit-digital-transformation","tag-fundraising-automation","tag-crm-for-nonprofits","tag-donor-relationship-management","tag-nonprofit-crm-evaluation","tag-nonprofit-reporting-tools","tag-nonprofit-crm-implementation","tag-crm-for-public-broadcasting","tag-donor-management-system","tag-nonprofit-gift-processing","tag-nonprofit-crm-customization","tag-nonprofit-campaign-management","tag-pbs-foundation","tag-nonprofit-donation-tracking"],"acf":[],"yoast_head":"\nPBS Foundation case study - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Explore how the PBS Foundation modernized its fundraising operations by implementing Microsoft Fundraising and Engagement. Learn how Heller Consulting helped streamline donor management, enhance campaign tracking, and enable real-time access to fundraising data for strategic engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PBS Foundation case study\" \/>\n<meta property=\"og:description\" content=\"Explore how the PBS Foundation modernized its fundraising operations by implementing Microsoft Fundraising and Engagement. Learn how Heller Consulting helped streamline donor management, enhance campaign tracking, and enable real-time access to fundraising data for strategic engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study\" \/>\n<meta property=\"og:site_name\" content=\"Heller Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-13T15:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-13T15:32:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/08\/pbs-heller-case-study-top-photojournalist.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lyndal Cairns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndal Cairns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study\"},\"author\":{\"name\":\"Lyndal Cairns\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\"},\"headline\":\"PBS Foundation case study\",\"datePublished\":\"2024-08-13T15:09:40+00:00\",\"dateModified\":\"2025-08-13T15:32:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study\"},\"wordCount\":494,\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/pbs-heller-case-study-top-photojournalist.jpg?strip=all\",\"keywords\":[\"Microsoft Fundraising and Engagement\",\"nonprofit constituent management\",\"fundraising data strategy\",\"nonprofit CRM consulting\",\"nonprofit moves management\",\"nonprofit CRM integration\",\"capital campaign CRM\",\"nonprofit CRM transition\",\"planned giving software\",\"nonprofit CRM modernization\",\"institutional giving tools\",\"nonprofit CRM MVP\",\"nonprofit data migration\",\"nonprofit CRM best practices\",\"CRM for philanthropic organizations\",\"nonprofit engagement platform\",\"nonprofit digital transformation\",\"fundraising automation\",\"CRM for nonprofits\",\"donor relationship management\",\"nonprofit CRM evaluation\",\"nonprofit reporting tools\",\"nonprofit CRM implementation\",\"CRM for public broadcasting\",\"donor management system\",\"nonprofit gift processing\",\"nonprofit CRM customization\",\"nonprofit campaign management\",\"PBS Foundation\",\"nonprofit donation tracking\"],\"articleSection\":[\"Microsoft\",\"Case Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study\",\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study\",\"name\":\"PBS Foundation case study - Heller Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/pbs-heller-case-study-top-photojournalist.jpg?strip=all\",\"datePublished\":\"2024-08-13T15:09:40+00:00\",\"dateModified\":\"2025-08-13T15:32:07+00:00\",\"description\":\"Explore how the PBS Foundation modernized its fundraising operations by implementing Microsoft Fundraising and Engagement. Learn how Heller Consulting helped streamline donor management, enhance campaign tracking, and enable real-time access to fundraising data for strategic engagement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study#primaryimage\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/pbs-heller-case-study-top-photojournalist.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/pbs-heller-case-study-top-photojournalist.jpg?strip=all\",\"width\":1500,\"height\":844,\"caption\":\"A man in a gray striped shirt uses a professional camera with a large lens to take photos at an outdoor event, with a large, blurred crowd in the background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/pbs-foundation-case-study#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/teamheller.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PBS Foundation case study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"name\":\"Heller Consulting\",\"description\":\"Nonprofit CRM planning and technology strategy\",\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/teamheller.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\",\"name\":\"Heller Consulting\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"width\":700,\"height\":467,\"caption\":\"Heller Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\",\"name\":\"Lyndal Cairns\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28\",\"url\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"contentUrl\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"caption\":\"Lyndal Cairns\"},\"description\":\"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.\",\"sameAs\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/lyndal-cairns\"],\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/author\\\/lyndalcairns\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PBS Foundation case study - Heller Consulting","description":"Explore how the PBS Foundation modernized its fundraising operations by implementing Microsoft Fundraising and Engagement. Learn how Heller Consulting helped streamline donor management, enhance campaign tracking, and enable real-time access to fundraising data for strategic engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study","og_locale":"en_US","og_type":"article","og_title":"PBS Foundation case study","og_description":"Explore how the PBS Foundation modernized its fundraising operations by implementing Microsoft Fundraising and Engagement. Learn how Heller Consulting helped streamline donor management, enhance campaign tracking, and enable real-time access to fundraising data for strategic engagement.","og_url":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study","og_site_name":"Heller Consulting","article_published_time":"2024-08-13T15:09:40+00:00","article_modified_time":"2025-08-13T15:32:07+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/08\/pbs-heller-case-study-top-photojournalist.jpg","type":"image\/jpeg"}],"author":"Lyndal Cairns","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lyndal Cairns","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study#article","isPartOf":{"@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study"},"author":{"name":"Lyndal Cairns","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b"},"headline":"PBS Foundation case study","datePublished":"2024-08-13T15:09:40+00:00","dateModified":"2025-08-13T15:32:07+00:00","mainEntityOfPage":{"@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study"},"wordCount":494,"publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"image":{"@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/pbs-heller-case-study-top-photojournalist.jpg?strip=all","keywords":["Microsoft Fundraising and Engagement","nonprofit constituent management","fundraising data strategy","nonprofit CRM consulting","nonprofit moves management","nonprofit CRM integration","capital campaign CRM","nonprofit CRM transition","planned giving software","nonprofit CRM modernization","institutional giving tools","nonprofit CRM MVP","nonprofit data migration","nonprofit CRM best practices","CRM for philanthropic organizations","nonprofit engagement platform","nonprofit digital transformation","fundraising automation","CRM for nonprofits","donor relationship management","nonprofit CRM evaluation","nonprofit reporting tools","nonprofit CRM implementation","CRM for public broadcasting","donor management system","nonprofit gift processing","nonprofit CRM customization","nonprofit campaign management","PBS Foundation","nonprofit donation tracking"],"articleSection":["Microsoft","Case Studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study","url":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study","name":"PBS Foundation case study - Heller Consulting","isPartOf":{"@id":"https:\/\/teamheller.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study#primaryimage"},"image":{"@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/pbs-heller-case-study-top-photojournalist.jpg?strip=all","datePublished":"2024-08-13T15:09:40+00:00","dateModified":"2025-08-13T15:32:07+00:00","description":"Explore how the PBS Foundation modernized its fundraising operations by implementing Microsoft Fundraising and Engagement. Learn how Heller Consulting helped streamline donor management, enhance campaign tracking, and enable real-time access to fundraising data for strategic engagement.","breadcrumb":{"@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study#primaryimage","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/pbs-heller-case-study-top-photojournalist.jpg?strip=all","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/08\/pbs-heller-case-study-top-photojournalist.jpg?strip=all","width":1500,"height":844,"caption":"A man in a gray striped shirt uses a professional camera with a large lens to take photos at an outdoor event, with a large, blurred crowd in the background."},{"@type":"BreadcrumbList","@id":"https:\/\/teamheller.com\/resources\/blog\/pbs-foundation-case-study#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teamheller.com\/"},{"@type":"ListItem","position":2,"name":"PBS Foundation case study"}]},{"@type":"WebSite","@id":"https:\/\/teamheller.com\/#website","url":"https:\/\/teamheller.com\/","name":"Heller Consulting","description":"Nonprofit CRM planning and technology strategy","publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamheller.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/teamheller.com\/#organization","name":"Heller Consulting","url":"https:\/\/teamheller.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","width":700,"height":467,"caption":"Heller Consulting"},"image":{"@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b","name":"Lyndal Cairns","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28","url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","contentUrl":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","caption":"Lyndal Cairns"},"description":"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.","sameAs":["https:\/\/teamheller.com\/resources\/blog\/lyndal-cairns"],"url":"https:\/\/teamheller.com\/resources\/blog\/author\/lyndalcairns"}]}},"authors":[{"term_id":474,"user_id":39,"is_guest":0,"slug":"lyndalcairns","display_name":"Lyndal Cairns","avatar_url":{"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","url2x":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg"},"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/19250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/comments?post=19250"}],"version-history":[{"count":7,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/19250\/revisions"}],"predecessor-version":[{"id":19261,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/19250\/revisions\/19261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media\/19251"}],"wp:attachment":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media?parent=19250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/categories?post=19250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/tags?post=19250"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/ppma_author?post=19250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}