{"id":18592,"date":"2020-09-22T15:28:04","date_gmt":"2020-09-22T15:28:04","guid":{"rendered":"https:\/\/teamheller.com\/?p=18592"},"modified":"2025-10-28T14:15:37","modified_gmt":"2025-10-28T14:15:37","slug":"marketing-automation-strategies-for-nonprofit-success","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success","title":{"rendered":"Marketing Automation Strategies for Nonprofit Success"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18592\" class=\"elementor elementor-18592\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19104cb8 e-flex e-con-boxed e-con e-parent\" data-id=\"19104cb8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-108a3b14 e-con-full e-flex e-con e-child\" data-id=\"108a3b14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5b5eeb elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4e5b5eeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Automation Technology &amp; Strategies for Nonprofits<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f618a74 elementor-widget elementor-widget-text-editor\" data-id=\"3f618a74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing automation tools are a powerful asset in any technology ecosystem. When paired with effective strategies, nonprofits are finding success by raising more funds, streamlining program operations, and deeply connecting with donors in a personalized way.<\/p><p>Whether you are considering implementing a new marketing automation tool or are looking for fresh ideas on how to tap into the capabilities of your existing technology, this webinar will highlight how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49474acd e-con-full e-flex e-con e-child\" data-id=\"49474acd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68f0ea09 elementor-widget elementor-widget-image\" data-id=\"68f0ea09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all&amp;fit=800%2C534\" class=\"attachment-large size-large wp-image-18593\" alt=\"Close-up of a vintage world map with red push pins connected by red string, marking various locations across North America, Europe, and surrounding regions.\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all 1200w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options-300x200.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options-1024x683.jpg?strip=all 1024w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options-150x100.jpg?strip=all 150w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options-768x512.jpg?strip=all 768w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all&amp;w=240 240w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all&amp;w=480 480w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all&amp;w=960 960w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-64411f9f e-flex e-con-boxed e-con e-parent\" data-id=\"64411f9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d263dd elementor-widget elementor-widget-heading\" data-id=\"69d263dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Watch the video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182edb78 elementor-widget__width-initial elementor-widget elementor-widget-shortcode\" data-id=\"182edb78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><iframe title=\"2020 Marketing Automation Webinar\" class=\"pardotform\" src=\"https:\/\/info.teamheller.com\/l\/734413\/2020-09-21\/25g98q\" width=\"450\" height=\"700\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f37ac63 e-flex e-con-boxed e-con e-parent\" data-id=\"f37ac63\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-622faa19 e-con-full e-flex e-con e-child\" data-id=\"622faa19\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7cc25b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2e7cc25b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What you'll learn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78169e79 elementor-widget elementor-widget-text-editor\" data-id=\"78169e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>How to evaluate marketing automation tools<\/li><li>Strategies for making the most of marketing automation technology<\/li><li>Stories from nonprofits like yours who have made a greater impact because of their effective use of marketing automation<\/li><\/ul><p>\u00a0<\/p><p><strong>Speakers:<\/strong><\/p><ul><li>Jett Winders, Director of Business Development, Heller Consulting<\/li><li>Taylor Shanklin, Vice President, Growth, Firefly Partners<\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bf12e80 e-con-full e-flex e-con e-child\" data-id=\"4bf12e80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-749b653a elementor-widget elementor-widget-image\" data-id=\"749b653a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices.jpg?strip=all&amp;fit=800%2C413\" class=\"attachment-large size-large wp-image-18596\" alt=\"A video call shows a man and woman in separate frames. The main slide features a Venn diagram labeled \u201cFactors to evaluate tools,\u201d ideal for discussing marketing automation strategies video, covering Staffing, Cost, Compliance &amp; Security, and more.\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices.jpg?strip=all 1500w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices-300x155.jpg?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices-1024x528.jpg?strip=all 1024w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices-150x77.jpg?strip=all 150w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices-768x396.jpg?strip=all 768w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices.jpg?strip=all&amp;w=600 600w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices.jpg?strip=all&amp;w=900 900w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices.jpg?strip=all&amp;w=1200 1200w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2020\/09\/Marketing-Automation-Best-Practices.jpg?strip=all&amp;w=450 450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Heller Consulting experts explain how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them.<\/p>\n","protected":false},"author":39,"featured_media":18593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[509],"tags":[],"ppma_author":[474],"class_list":["post-18592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video-landing-page"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Automation Strategies for Nonprofit Success - Heller Consulting<\/title>\n<meta name=\"description\" content=\"An on-demand video for nonprofit leaders to evaluate marketing automation software and strategies for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Automation Strategies for Nonprofit Success\" \/>\n<meta property=\"og:description\" content=\"Heller Consulting experts explain how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success\" \/>\n<meta property=\"og:site_name\" content=\"Heller Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T15:28:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-28T14:15:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lyndal Cairns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndal Cairns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success\"},\"author\":{\"name\":\"Lyndal Cairns\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\"},\"headline\":\"Marketing Automation Strategies for Nonprofit Success\",\"datePublished\":\"2020-09-22T15:28:04+00:00\",\"dateModified\":\"2025-10-28T14:15:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success\"},\"wordCount\":160,\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/navigate-digital-marketing-options.jpg?strip=all\",\"articleSection\":[\"Video Landing Page\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success\",\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success\",\"name\":\"Marketing Automation Strategies for Nonprofit Success - Heller Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/navigate-digital-marketing-options.jpg?strip=all\",\"datePublished\":\"2020-09-22T15:28:04+00:00\",\"dateModified\":\"2025-10-28T14:15:37+00:00\",\"description\":\"An on-demand video for nonprofit leaders to evaluate marketing automation software and strategies for success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success#primaryimage\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/navigate-digital-marketing-options.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/navigate-digital-marketing-options.jpg?strip=all\",\"width\":1200,\"height\":800,\"caption\":\"Close-up of a vintage world map with red push pins connected by red string, marking various locations across North America, Europe, and surrounding regions.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/video\\\/marketing-automation-strategies-for-nonprofit-success#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/teamheller.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Automation Strategies for Nonprofit Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"name\":\"Heller Consulting\",\"description\":\"Nonprofit CRM planning and technology strategy\",\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/teamheller.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\",\"name\":\"Heller Consulting\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"width\":700,\"height\":467,\"caption\":\"Heller Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\",\"name\":\"Lyndal Cairns\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28\",\"url\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"contentUrl\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"caption\":\"Lyndal Cairns\"},\"description\":\"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.\",\"sameAs\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/lyndal-cairns\"],\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/author\\\/lyndalcairns\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Automation Strategies for Nonprofit Success - Heller Consulting","description":"An on-demand video for nonprofit leaders to evaluate marketing automation software and strategies for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success","og_locale":"en_US","og_type":"article","og_title":"Marketing Automation Strategies for Nonprofit Success","og_description":"Heller Consulting experts explain how to evaluate marketing automation tools and the strategies nonprofits use to be successful with them.","og_url":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success","og_site_name":"Heller Consulting","article_published_time":"2020-09-22T15:28:04+00:00","article_modified_time":"2025-10-28T14:15:37+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg","type":"image\/jpeg"}],"author":"Lyndal Cairns","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lyndal Cairns","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success#article","isPartOf":{"@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success"},"author":{"name":"Lyndal Cairns","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b"},"headline":"Marketing Automation Strategies for Nonprofit Success","datePublished":"2020-09-22T15:28:04+00:00","dateModified":"2025-10-28T14:15:37+00:00","mainEntityOfPage":{"@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success"},"wordCount":160,"publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"image":{"@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all","articleSection":["Video Landing Page"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success","url":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success","name":"Marketing Automation Strategies for Nonprofit Success - Heller Consulting","isPartOf":{"@id":"https:\/\/teamheller.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success#primaryimage"},"image":{"@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all","datePublished":"2020-09-22T15:28:04+00:00","dateModified":"2025-10-28T14:15:37+00:00","description":"An on-demand video for nonprofit leaders to evaluate marketing automation software and strategies for success.","breadcrumb":{"@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success#primaryimage","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/07\/navigate-digital-marketing-options.jpg?strip=all","width":1200,"height":800,"caption":"Close-up of a vintage world map with red push pins connected by red string, marking various locations across North America, Europe, and surrounding regions."},{"@type":"BreadcrumbList","@id":"https:\/\/teamheller.com\/resources\/video\/marketing-automation-strategies-for-nonprofit-success#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teamheller.com\/"},{"@type":"ListItem","position":2,"name":"Marketing Automation Strategies for Nonprofit Success"}]},{"@type":"WebSite","@id":"https:\/\/teamheller.com\/#website","url":"https:\/\/teamheller.com\/","name":"Heller Consulting","description":"Nonprofit CRM planning and technology strategy","publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamheller.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/teamheller.com\/#organization","name":"Heller Consulting","url":"https:\/\/teamheller.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","width":700,"height":467,"caption":"Heller Consulting"},"image":{"@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b","name":"Lyndal Cairns","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28","url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","contentUrl":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","caption":"Lyndal Cairns"},"description":"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.","sameAs":["https:\/\/teamheller.com\/resources\/blog\/lyndal-cairns"],"url":"https:\/\/teamheller.com\/resources\/blog\/author\/lyndalcairns"}]}},"authors":[{"term_id":474,"user_id":39,"is_guest":0,"slug":"lyndalcairns","display_name":"Lyndal Cairns","avatar_url":{"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","url2x":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg"},"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/18592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/comments?post=18592"}],"version-history":[{"count":8,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/18592\/revisions"}],"predecessor-version":[{"id":20512,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/18592\/revisions\/20512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media\/18593"}],"wp:attachment":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media?parent=18592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/categories?post=18592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/tags?post=18592"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/ppma_author?post=18592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}