{"id":17132,"date":"2023-12-05T20:41:13","date_gmt":"2023-12-05T20:41:13","guid":{"rendered":"https:\/\/teamheller.com\/?p=17132"},"modified":"2026-02-10T23:21:06","modified_gmt":"2026-02-10T23:21:06","slug":"healthpartners-case-study","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners","title":{"rendered":"HealthPartners case study"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

HealthPartners<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Technology roadmap<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

HealthPartners<\/strong><\/a> is an integrated healthcare organization providing health care services and health plan financing and administration. It is the largest consumer governed nonprofit healthcare organization in the U.S. and is supported by eight hospital foundations.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"A\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Challenge: Working more efficiently across eight hospital foundations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

HealthPartners is supported by eight hospital foundations that each uses its own CRM solution. The organization wanted to help the family of foundations work more efficiently by implementing a shared CRM solution that would allow the foundations to share useful information and eliminate duplicate fundraising efforts while continuing to serve the unique needs of their local communities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Solution: Assessment, requirements prioritization, technology vision, and CRM selection<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

HealthPartners turned to Heller Consulting to assess how the eight foundations were using their individual CRM systems, identify one CRM system that could meet all of the foundations\u2019 needs, and determine how to implement the new CRM system as efficiently as possible. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Strategic discovery\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Heller team collaborated with a steering committee at HealthPartners to evaluate the foundations\u2019 processes and systems. Heller Consulting facilitated this process, helping to keep the steering committee focused on and accountable to various aspects of the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Requirement prioritization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Heller team met with each foundation individually to understand their needs and identify common requirements across the family of foundations. The team then worked with HealthPartners to prioritize requirements, helping to ensure that the new shared CRM solution would meet the most important universal requirements across the foundations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
\n\t\t\t<\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Technology vision<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Using findings from the discovery process and prioritized requirements list, the Heller team guided HealthPartners through a technology vision workshop to create a clear shared technology vision that included HealthPartners\u2019s and the foundations\u2019 goals as well as how the new CRM solution should support them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Result: A shared technology vision and a clear path forward\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Heller team identified two potential CRM solutions that will best address HealthPartners\u2019s requirements and support the organization\u2019s technology vision. Heller Consulting also guided HealthPartners in how to evaluate the CRM solutions and how to make a final selection.<\/p>

HealthPartners now has a clear technology vision in place for its family of hospital foundations. The HealthPartners team is confident that they will be able to make a strong CRM selection that will align with the organization\u2019s long-term goals. The organization plans to work with Heller Consulting to develop an implementation roadmap based on the final selection \u2013 ultimately resulting in one shared CRM solution across the eight hospital foundations.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Ready to Get Started?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We have been working exclusively with nonprofits since 1996. If you\u2019re a nonprofit healthcare org and you need help with your technology project, get in touch!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCONTACT US<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.<\/p>\n","protected":false},"author":39,"featured_media":11528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[350],"tags":[383,384,385,386,387,132,234,355],"ppma_author":[474],"class_list":["post-17132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-healthpartners","tag-hospital","tag-crm-selection","tag-technology-roadmap","tag-it-strategy","tag-nonprofit-technology","tag-crm-strategy","tag-case-study"],"acf":[],"yoast_head":"\nHealthPartners case study - Heller Consulting<\/title>\n<meta name=\"description\" content=\"CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HealthPartners case study\" \/>\n<meta property=\"og:description\" content=\"CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners\" \/>\n<meta property=\"og:site_name\" content=\"Heller Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-05T20:41:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-10T23:21:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamheller.com\/wp-content\/uploads\/2023\/11\/HealthPartners-Heller-Webinar.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lyndal Cairns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndal Cairns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners\"},\"author\":{\"name\":\"Lyndal Cairns\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\"},\"headline\":\"HealthPartners case study\",\"datePublished\":\"2023-12-05T20:41:13+00:00\",\"dateModified\":\"2026-02-10T23:21:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners\"},\"wordCount\":453,\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/HealthPartners-Heller-Webinar.jpg?strip=all\",\"keywords\":[\"healthpartners\",\"hospital\",\"crm selection\",\"technology roadmap\",\"IT strategy\",\"nonprofit technology\",\"crm strategy\",\"case study\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners\",\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners\",\"name\":\"HealthPartners case study - Heller Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/HealthPartners-Heller-Webinar.jpg?strip=all\",\"datePublished\":\"2023-12-05T20:41:13+00:00\",\"dateModified\":\"2026-02-10T23:21:06+00:00\",\"description\":\"CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners#primaryimage\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/HealthPartners-Heller-Webinar.jpg?strip=all\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/HealthPartners-Heller-Webinar.jpg?strip=all\",\"width\":700,\"height\":467},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/case-studies\\\/healthpartners#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/teamheller.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HealthPartners case study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"name\":\"Heller Consulting\",\"description\":\"Nonprofit CRM planning and technology strategy\",\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/teamheller.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\",\"name\":\"Heller Consulting\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"width\":700,\"height\":467,\"caption\":\"Heller Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\",\"name\":\"Lyndal Cairns\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28\",\"url\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"contentUrl\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"caption\":\"Lyndal Cairns\"},\"description\":\"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.\",\"sameAs\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/lyndal-cairns\"],\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/author\\\/lyndalcairns\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"HealthPartners case study - Heller Consulting","description":"CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners","og_locale":"en_US","og_type":"article","og_title":"HealthPartners case study","og_description":"CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.","og_url":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners","og_site_name":"Heller Consulting","article_published_time":"2023-12-05T20:41:13+00:00","article_modified_time":"2026-02-10T23:21:06+00:00","og_image":[{"width":700,"height":467,"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2023\/11\/HealthPartners-Heller-Webinar.jpg","type":"image\/jpeg"}],"author":"Lyndal Cairns","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lyndal Cairns","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners#article","isPartOf":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners"},"author":{"name":"Lyndal Cairns","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b"},"headline":"HealthPartners case study","datePublished":"2023-12-05T20:41:13+00:00","dateModified":"2026-02-10T23:21:06+00:00","mainEntityOfPage":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners"},"wordCount":453,"publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"image":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2023\/11\/HealthPartners-Heller-Webinar.jpg?strip=all","keywords":["healthpartners","hospital","crm selection","technology roadmap","IT strategy","nonprofit technology","crm strategy","case study"],"articleSection":["Case Studies"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners","url":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners","name":"HealthPartners case study - Heller Consulting","isPartOf":{"@id":"https:\/\/teamheller.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners#primaryimage"},"image":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2023\/11\/HealthPartners-Heller-Webinar.jpg?strip=all","datePublished":"2023-12-05T20:41:13+00:00","dateModified":"2026-02-10T23:21:06+00:00","description":"CRM roadmap and technology strategy case study of a nonprofit and healthcare foundation, HealthPartners. Read the nonprofit technology story.","breadcrumb":{"@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamheller.com\/resources\/case-studies\/healthpartners"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners#primaryimage","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2023\/11\/HealthPartners-Heller-Webinar.jpg?strip=all","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2023\/11\/HealthPartners-Heller-Webinar.jpg?strip=all","width":700,"height":467},{"@type":"BreadcrumbList","@id":"https:\/\/teamheller.com\/resources\/case-studies\/healthpartners#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teamheller.com\/"},{"@type":"ListItem","position":2,"name":"HealthPartners case study"}]},{"@type":"WebSite","@id":"https:\/\/teamheller.com\/#website","url":"https:\/\/teamheller.com\/","name":"Heller Consulting","description":"Nonprofit CRM planning and technology strategy","publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamheller.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/teamheller.com\/#organization","name":"Heller Consulting","url":"https:\/\/teamheller.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","width":700,"height":467,"caption":"Heller Consulting"},"image":{"@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b","name":"Lyndal Cairns","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28","url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","contentUrl":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","caption":"Lyndal Cairns"},"description":"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.","sameAs":["https:\/\/teamheller.com\/resources\/blog\/lyndal-cairns"],"url":"https:\/\/teamheller.com\/resources\/blog\/author\/lyndalcairns"}]}},"authors":[{"term_id":474,"user_id":39,"is_guest":0,"slug":"lyndalcairns","display_name":"Lyndal Cairns","avatar_url":{"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","url2x":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg"},"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/17132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/comments?post=17132"}],"version-history":[{"count":13,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/17132\/revisions"}],"predecessor-version":[{"id":19637,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/17132\/revisions\/19637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media\/11528"}],"wp:attachment":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media?parent=17132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/categories?post=17132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/tags?post=17132"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/ppma_author?post=17132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}