{"id":12287,"date":"2025-02-11T02:28:37","date_gmt":"2025-02-11T02:28:37","guid":{"rendered":"https:\/\/teamheller.com\/?p=12287"},"modified":"2025-07-23T13:05:41","modified_gmt":"2025-07-23T13:05:41","slug":"how-nonprofit-tech-leaders-facilitate-modern-fundraising","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising","title":{"rendered":"How nonprofit tech leaders facilitate modern fundraising"},"content":{"rendered":"<p>Development teams are increasingly looking for more functionality from their CRM systems to support a variety of fundraising strategies and enhance donor engagement. Nonprofit tech leaders are charged with balancing the needs of a modern, hungry fundraising operation with the functions and constraints of their technology stack.<\/p>\n<p>Here are some new needs we hear from our fundraiser partners:<\/p>\n<h2>1. Year-round giving<\/h2>\n<p>Fundraisers want CRM systems that support year-round campaign features like recurring donation options, automated reminders for donors, and the ability to track and report on ongoing giving trends, as well as the ability to send automated thank-you letters.<\/p>\n<h2>2. Membership and subscription models<\/h2>\n<p>Many nonprofits are moving to subscription models to more frequently engage donors, providing a predictable revenue stream. Fundraisers need CRM systems that can manage memberships, track subscription renewals, and offer tiered benefits based on membership levels.<\/p>\n<h2><a href=\"https:\/\/guide.teamheller.com\/reimagining-engagement-donor-centric-crm\/\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-12288 alignright\" src=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide-300x300.png?strip=all\" alt=\"Hexagonal graphic with a central image of people walking in a modern hallway. Text reads \u201cHow the Right CRM Transforms Donor Relations.\u201d The hexagon\u2019s border contains the text \u201cGet the Expert Guide\u201d on a geometric blue background.\" width=\"300\" height=\"300\" srcset=\"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide-300x300.png?strip=all 300w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide-150x150.png?strip=all 150w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide-250x250.png?strip=all 250w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide-192x192.png?strip=all 192w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide-400x400.png?strip=all 400w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide.png?strip=all 500w, https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/right-crm-guide.png?strip=all&amp;w=100 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>3. Peer-to-peer fundraising<\/h2>\n<p>Development teams want <a href=\"https:\/\/teamheller.com\/resources\/blog\/prepare-your-stack-for-peer-to-peer-fundraising-in-2025\">CRM systems that facilitate peer-to-peer campaigns<\/a> by providing tools for supporters to create their own fundraising pages, track their progress, and share their efforts on social media. This approach can significantly expand your reach and donor base, but it can mean a lot of CRM configuration, with multi-level account management and communication tools that the supporters can manage themselves.<\/p>\n<h2>4. Donor segmentation and personalization<\/h2>\n<p>Fundraisers need CRM systems that allow them to segment donors based on their giving history, interests, and engagement levels, and to send targeted messages that resonate with each group. Read more in our guide, <a href=\"https:\/\/guide.teamheller.com\/reimagining-engagement-donor-centric-crm\/\">Reimagining Engagement: How the Right CRM Transforms Donor Relations<\/a>.<\/p>\n<h2>5. Analytics and reporting<\/h2>\n<p>Data-driven decision-making is crucial for successful fundraising. Fundraisers want CRM systems that provide robust analytics and reporting capabilities. This includes real-time dashboards, customizable reports, and insights into donor behavior and campaign performance. These tools help fundraisers measure the effectiveness of their strategies and make informed adjustments.<\/p>\n<h4>What\u2019s on your fundraising tech roadmap? No matter what system you\u2019re on, and how you use it, Heller Consulting can help you extend and innovate your CRM. <a href=\"https:\/\/teamheller.com\/what-we-do-technology-strategy\/implementation\/salesforce\">Explore our services here<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Development teams are increasingly looking for more functionality from their CRM systems to support a variety of fundraising strategies and enhance donor engagement. Nonprofit tech leaders are charged with balancing the needs of a modern, hungry fundraising operation with the functions and constraints of their technology stack. Here are some new needs we hear from [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":12289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,80,91,136],"tags":[291,292,293,294,295,296,297,298,132,299,133,300,152,153,195,231,234,290],"ppma_author":[474],"class_list":["post-12287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-nonprofits","category-optimization","category-ai","tag-technology-for-nonprofit","tag-tech-leadership","tag-how-to-be-a-great-tech-leader","tag-vp-technology","tag-cio","tag-cto","tag-best-practices","tag-data-management","tag-nonprofit-technology","tag-tech-visionary","tag-nonprofit","tag-charity","tag-fundraising-tech","tag-crm","tag-nptech","tag-tech-strategy","tag-crm-strategy","tag-crm-support"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How nonprofit tech leaders facilitate modern fundraising - Heller Consulting<\/title>\n<meta name=\"description\" content=\"New capabilities critical for a modern fundraising function are enabled by tech leadership. This is how nonprofit technologists lead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How nonprofit tech leaders facilitate modern fundraising\" \/>\n<meta property=\"og:description\" content=\"Development teams are increasingly looking for more functionality from their CRM systems to support a variety of fundraising strategies and enhance donor\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising\" \/>\n<meta property=\"og:site_name\" content=\"Heller Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T02:28:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-23T13:05:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/02\/tech-leaders-modern-fundraising.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lyndal Cairns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lyndal Cairns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising\"},\"author\":{\"name\":\"Lyndal Cairns\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\"},\"headline\":\"How nonprofit tech leaders facilitate modern fundraising\",\"datePublished\":\"2025-02-11T02:28:37+00:00\",\"dateModified\":\"2025-07-23T13:05:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising\"},\"wordCount\":338,\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/tech-leaders-modern-fundraising.png?strip=all\",\"keywords\":[\"technology for nonprofit\",\"tech leadership\",\"how to be a great tech leader\",\"vp technology\",\"cio\",\"cto\",\"best practices\",\"data management\",\"nonprofit technology\",\"tech visionary\",\"nonprofit\",\"charity\",\"fundraising tech\",\"crm\",\"nptech\",\"tech strategy\",\"crm strategy\",\"crm support\"],\"articleSection\":[\"CRM\",\"Technology Strategy\",\"Optimization\",\"Data &amp; AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising\",\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising\",\"name\":\"How nonprofit tech leaders facilitate modern fundraising - Heller Consulting\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/tech-leaders-modern-fundraising.png?strip=all\",\"datePublished\":\"2025-02-11T02:28:37+00:00\",\"dateModified\":\"2025-07-23T13:05:41+00:00\",\"description\":\"New capabilities critical for a modern fundraising function are enabled by tech leadership. This is how nonprofit technologists lead.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/tech-leaders-modern-fundraising.png?strip=all\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/tech-leaders-modern-fundraising.png?strip=all\",\"width\":960,\"height\":500,\"caption\":\"A mechanic in a blue jumpsuit and gloves is focused on working under the hood of a car. He is holding a bright inspection light to illuminate the engine area in a garage setting.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/teamheller.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How nonprofit tech leaders facilitate modern fundraising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#website\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"name\":\"Heller Consulting\",\"description\":\"Nonprofit CRM planning and technology strategy\",\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/teamheller.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\",\"name\":\"Heller Consulting\",\"url\":\"https:\\\/\\\/teamheller.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"contentUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1\",\"width\":700,\"height\":467,\"caption\":\"Heller Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/e6b5d444364c0488420ee4c358014b9b\",\"name\":\"Lyndal Cairns\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28\",\"url\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"contentUrl\":\"https:\\\/\\\/teamheller.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg\",\"caption\":\"Lyndal Cairns\"},\"description\":\"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.\",\"sameAs\":[\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/lyndal-cairns\"],\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/author\\\/lyndalcairns\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How nonprofit tech leaders facilitate modern fundraising - Heller Consulting","description":"New capabilities critical for a modern fundraising function are enabled by tech leadership. This is how nonprofit technologists lead.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising","og_locale":"en_US","og_type":"article","og_title":"How nonprofit tech leaders facilitate modern fundraising","og_description":"Development teams are increasingly looking for more functionality from their CRM systems to support a variety of fundraising strategies and enhance donor","og_url":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising","og_site_name":"Heller Consulting","article_published_time":"2025-02-11T02:28:37+00:00","article_modified_time":"2025-07-23T13:05:41+00:00","og_image":[{"width":960,"height":500,"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2025\/02\/tech-leaders-modern-fundraising.png","type":"image\/png"}],"author":"Lyndal Cairns","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lyndal Cairns","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#article","isPartOf":{"@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising"},"author":{"name":"Lyndal Cairns","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b"},"headline":"How nonprofit tech leaders facilitate modern fundraising","datePublished":"2025-02-11T02:28:37+00:00","dateModified":"2025-07-23T13:05:41+00:00","mainEntityOfPage":{"@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising"},"wordCount":338,"publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"image":{"@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/tech-leaders-modern-fundraising.png?strip=all","keywords":["technology for nonprofit","tech leadership","how to be a great tech leader","vp technology","cio","cto","best practices","data management","nonprofit technology","tech visionary","nonprofit","charity","fundraising tech","crm","nptech","tech strategy","crm strategy","crm support"],"articleSection":["CRM","Technology Strategy","Optimization","Data &amp; AI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising","url":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising","name":"How nonprofit tech leaders facilitate modern fundraising - Heller Consulting","isPartOf":{"@id":"https:\/\/teamheller.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage"},"image":{"@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage"},"thumbnailUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/tech-leaders-modern-fundraising.png?strip=all","datePublished":"2025-02-11T02:28:37+00:00","dateModified":"2025-07-23T13:05:41+00:00","description":"New capabilities critical for a modern fundraising function are enabled by tech leadership. This is how nonprofit technologists lead.","breadcrumb":{"@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#primaryimage","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/tech-leaders-modern-fundraising.png?strip=all","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2025\/02\/tech-leaders-modern-fundraising.png?strip=all","width":960,"height":500,"caption":"A mechanic in a blue jumpsuit and gloves is focused on working under the hood of a car. He is holding a bright inspection light to illuminate the engine area in a garage setting."},{"@type":"BreadcrumbList","@id":"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-tech-leaders-facilitate-modern-fundraising#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/teamheller.com\/"},{"@type":"ListItem","position":2,"name":"How nonprofit tech leaders facilitate modern fundraising"}]},{"@type":"WebSite","@id":"https:\/\/teamheller.com\/#website","url":"https:\/\/teamheller.com\/","name":"Heller Consulting","description":"Nonprofit CRM planning and technology strategy","publisher":{"@id":"https:\/\/teamheller.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/teamheller.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/teamheller.com\/#organization","name":"Heller Consulting","url":"https:\/\/teamheller.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/","url":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","contentUrl":"https:\/\/es7hq8rr83h.exactdn.com\/wp-content\/uploads\/2024\/03\/homepage-featured-image.jpg?strip=all&lossy=1&ssl=1","width":700,"height":467,"caption":"Heller Consulting"},"image":{"@id":"https:\/\/teamheller.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/teamheller.com\/#\/schema\/person\/e6b5d444364c0488420ee4c358014b9b","name":"Lyndal Cairns","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpgc66f20c3dc6ba234f2301dfcd7ba8e28","url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","contentUrl":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","caption":"Lyndal Cairns"},"description":"Lyndal has worked at the intersection of nonprofits and technology for most of her career, building strategic marketing programs and managing data-driven campaigns at the San Francisco AIDS Foundation, Nonprofit Technology Network, InfluxData, and others. She leads Heller\u2019s marketing efforts and is excited to position Team Heller as the partner of choice for nonprofit and education advancement leaders. When not at her desk, Lyndal is usually on a hiking trail or listening to a podcast about star stuff.","sameAs":["https:\/\/teamheller.com\/resources\/blog\/lyndal-cairns"],"url":"https:\/\/teamheller.com\/resources\/blog\/author\/lyndalcairns"}]}},"authors":[{"term_id":474,"user_id":39,"is_guest":0,"slug":"lyndalcairns","display_name":"Lyndal Cairns","avatar_url":{"url":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg","url2x":"https:\/\/teamheller.com\/wp-content\/uploads\/2019\/03\/Lyndal-Cairns-preference-2-2025-Heller-Headshots-Delaney-Rain-Photography-3-e1748896068275.jpg"},"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/12287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/comments?post=12287"}],"version-history":[{"count":1,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/12287\/revisions"}],"predecessor-version":[{"id":12290,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/posts\/12287\/revisions\/12290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media\/12289"}],"wp:attachment":[{"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/media?parent=12287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/categories?post=12287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/tags?post=12287"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/teamheller.com\/wp-json\/wp\/v2\/ppma_author?post=12287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}