{"id":11558,"date":"2024-01-09T18:14:10","date_gmt":"2024-01-09T18:14:10","guid":{"rendered":"https:\/\/teamheller.com\/?p=11558"},"modified":"2025-07-23T13:08:00","modified_gmt":"2025-07-23T13:08:00","slug":"donor-prospect-research-just-got-easier-in-microsoft-fundraising-and-engagement","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/donor-prospect-research-just-got-easier-in-microsoft-fundraising-and-engagement","title":{"rendered":"Donor Prospect Research Just Got Easier in Microsoft Fundraising and Engagement"},"content":{"rendered":"<p><strong>2024 NOTE:<\/strong> Microsoft is <a href=\"https:\/\/teamheller.com\/resources\/blog\/microsofts-latest-update-to-its-nonprofit-solutions-what-you-need-to-know\" target=\"_blank\" rel=\"noopener\">moving toward the retirement of the Fundraising and Engagement solution for nonprofits<\/a>. After December 31, 2026, Microsoft will no longer implement security updates for Fundraising and Engagement, and there will be no further technical support for the solution. Heller Consulting can help you assess other options for fundraising on the Microsoft platform.<\/p>\n<p>As a fundraiser, you know how important it is to identify donors who are most likely to give and target them with the right asks. But that can be easier said than done. It requires the ability to pull together multiple data points and analyze them to determine a donor\u2019s propensity to give.<\/p>\n<p>Microsoft is aiming to make this type of donor prospect research easier with the <a href=\"https:\/\/www.linkedin.com\/pulse\/microsoft-tech-social-impact-announces-new-innovations-9fw4c\/\" target=\"_blank\" rel=\"noopener\">new \u201clikelihood to donate\u201d feature built into the Fundraising and Engagement product<\/a> in Microsoft Cloud for Nonprofit.<\/p>\n<h2><strong>What is the likelihood to donate feature in Fundraising and Engagement?<\/strong><\/h2>\n<p>The likelihood to donate capability in Fundraising and Engagement is a new AI-powered donor propensity model. A continuation of the expanded <a href=\"https:\/\/teamheller.com\/resources\/blog\/microsoft-announces-new-ai-capabilities-nonprofits\" target=\"_blank\" rel=\"noopener\">AI-enabled offerings in Microsoft Cloud for Nonprofit<\/a>, likelihood to donate is now available for all organizations using Fundraising and Engagement.<\/p>\n<p>The model uses a range of data to assign a likelihood to donate category to your contacts in Fundraising and Engagement. The data that the model considers includes demographic data, contact preferences, donation frequency, donation amount, event attendance frequency, and donation trends. Based on input variables, the model assigns one of multiple likelihood categories to each contact, ranging from \u201cnot likely\u201d to \u201cmost likely.\u201d The model has several default values that you can adjust to align with your goals.<\/p>\n<blockquote><p>Find out if Fundraising and Engagement is right for your organization. Read the guide, <a href=\"https:\/\/teamheller.com\/guides\/the-basics-of-microsoft-cloud-for-nonprofit\" target=\"_blank\" rel=\"noopener\">The Basics of Microsoft Cloud for Nonprofit<\/a><\/p><\/blockquote>\n<h2><strong>What can your nonprofit do with likelihood to donate?<\/strong><\/h2>\n<p>The likelihood to donate functionality essentially helps nonprofits find the right donors. It uses artificial intelligence to find behavioral trends and demographic insights from a nonprofit\u2019s Fundraising and Engagement data to help predict current and future giving opportunities for each donor.<\/p>\n<p>Using the likelihood to donate feature, you can understand which of your contacts are likely to donate soon. This forecast can help you create new segments of donors so that you can tailor your outreach to them based on their likelihood, or propensity, to give.<\/p>\n<blockquote><p><strong>TIP:<\/strong> Heller Consulting offers Fundraising Momentum packages that can get you up and running in just a few weeks. <a href=\"https:\/\/teamheller.com\/resources\/blog\/fundraising-with-microsoft-cloud-for-nonprofit\">Learn more<\/a><\/p><\/blockquote>\n<h2><strong>Take the next step with Microsoft Fundraising and Engagement<\/strong><\/h2>\n<p>Microsoft continues to release new products, features, and enhancements for nonprofits, and our team here at Heller Consulting is ready to help you understand these growing options.<\/p>\n<p>We\u2019re knowledgeable about nonprofit technology, including Microsoft Fundraising and Engagement. We also have experience working on thousands of technology projects for nonprofits. So, we\u2019re well-positioned to help you decide if Microsoft products are right for your organization, develop a business case and roadmap, and implement and support the solutions.<\/p>\n<p><a href=\"https:\/\/teamheller.com\/contact-us\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> to learn more and get started.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2024 NOTE: Microsoft is moving toward the retirement of the Fundraising and Engagement solution for nonprofits. After December 31, 2026, Microsoft will no longer implement security updates for Fundraising and Engagement, and there will be no further technical support for the solution. Heller Consulting can help you assess other options for fundraising on the Microsoft [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":11559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,121,138],"tags":[],"ppma_author":[478],"class_list":["post-11558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-microsoft","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Donor Prospect Research Just Got Easier in Microsoft Fundraising and Engagement - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Learn how the new likelihood to donate capability in the Microsoft Fundraising and Engagement product for nonprofits makes donor prospect research easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/blog\/donor-prospect-research-just-got-easier-in-microsoft-fundraising-and-engagement\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donor Prospect Research Just Got Easier in Microsoft Fundraising and Engagement\" \/>\n<meta property=\"og:description\" content=\"2024 NOTE: Microsoft is moving toward the retirement of the Fundraising and Engagement solution for nonprofits. 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