{"id":11499,"date":"2023-11-09T23:07:13","date_gmt":"2023-11-09T23:07:13","guid":{"rendered":"https:\/\/teamheller.com\/?p=11499"},"modified":"2025-05-19T12:19:12","modified_gmt":"2025-05-19T12:19:12","slug":"how-to-make-confident-nonprofit-technology-choices-in-2024","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/how-to-make-confident-nonprofit-technology-choices-in-2024","title":{"rendered":"How to Make Confident Nonprofit Technology Choices in 2024"},"content":{"rendered":"<p>The rapid pace of change in nonprofit technology has been on my mind a lot this year. This summer, I wrote an article about the <a href=\"https:\/\/teamheller.com\/resources\/blog\/exploring-the-shifts-in-nonprofit-technology-vendor-news-and-decision-making-insights\" target=\"_blank\" rel=\"noopener\">shifts in nonprofit technology<\/a> that are bringing exciting new products and capabilities to the sector. Meanwhile, as the pace of nonprofit technology innovation accelerates, technology decisions are becoming more complicated.<\/p>\n<p>So, how can you make confident choices when it comes to your nonprofit\u2019s technology? Let\u2019s look at some trends and helpful tips.<\/p>\n<h2><strong>Nonprofit technology trends to consider<\/strong><strong><br \/>\n<\/strong><\/h2>\n<p>As we at Heller Consulting work with nonprofits and monitor the changing world of nonprofit technology, here are some of our recent observations:<\/p>\n<ul>\n<li><strong>The fast pace of nonprofit technology change doesn\u2019t seem to be slowing.<\/strong><br \/>\nWe continue to see new features and functionality being rolled out for the new Salesforce Nonprofit Cloud, the most recent being the Nonprofit Cloud for Fundraising. There also continue to be changes and new offerings coming from Microsoft, including a <a href=\"https:\/\/teamheller.com\/resources\/blog\/why-your-nonprofit-should-consider-using-microsoft-for-more-sophisticated-marketing\">sophisticated marketing solution<\/a>, Dynamics 365 Customer Insights.<\/li>\n<li><strong>The world is buzzing about artificial intelligence (AI).<\/strong><br \/>\nThere\u2019s no doubt that <a href=\"https:\/\/teamheller.com\/resources\/blog\/the-aha-moment-that-showed-me-the-power-of-ai-for-nonprofits\" target=\"_blank\" rel=\"noopener\">AI offers potential for nonprofits<\/a>, but much of the buzz around AI is coming from software vendors, and it\u2019s not always clear how it solves an immediate problem for nonprofits. While nonprofits are interested in AI, many are unsure about how AI tools can address their specific needs, if they\u2019re worth the cost, and what their implications might be around data privacy and security compliance.<\/li>\n<li><strong>A growing technology cost for nonprofits is around system integrations.<\/strong><br \/>\nAs both nonprofit goals and technology systems become more sophisticated, the cost of integrating them is climbing. While some vendors have offerings to help address this challenge, many nonprofits are looking for a new, less complex, and less costly approach.<\/li>\n<li><strong>Data solutions are on the rise.<\/strong><br \/>\nHow and where data is being stored and tracked is evolving. As the complexity of system integrations grows, we\u2019re hearing more about using data lakes, <a href=\"https:\/\/teamheller.com\/resources\/blog\/why-customer-data-platforms-might-be-the-next-big-thing-in-segmentation-for-nonprofits\" target=\"_blank\" rel=\"noopener\">customer data platforms<\/a> (CDPs), business intelligence tools, data analytics tools, and other technologies to help organizations report across multiple products and solutions to get needed business insights.<\/li>\n<\/ul>\n<h2><strong>Tips for moving forward with technology decisions<\/strong><\/h2>\n<p>With all of the innovations and changes in the market, you might feel as if you\u2019re falling behind. You might find yourself asking questions like, \u201cIs it time to move to a new software solution?\u201d and \u201cWhat should our organization be doing with artificial intelligence?\u201d and \u201cHow do we integrate all of these technologies so they work together?\u201d<\/p>\n<p>As you consider these questions, here\u2019s some advice:<\/p>\n<ul>\n<li><strong>You don\u2019t need to rush into using shiny new tools.<\/strong><br \/>\nWhile buzzworthy technologies might seem exciting, that doesn\u2019t mean they\u2019ll help your organization move forward today. It also doesn\u2019t mean they won\u2019t. So, be sure to ask yourself if a product truly addresses an immediate problem or supports your organization\u2019s key objectives, or is it simply just an enticing new thing. Also, consider if you\u2019re truly ready to be an early adopter of new, unproven technology.<\/li>\n<li><strong>Don\u2019t put off important technology decisions.<br \/>\n<\/strong>On the other extreme, it can be tempting to delay critical technology decisions so that you can wait for the market to become more stable. But the truth is that if you wait another year or two, technology will have only continued to evolve \u2013 putting your organization that much further behind. So, if you organization has a strategic business objective that needs the support of a technology solution, then it\u2019s in your best interest to move forward. Just be sure to take a thoughtful approach to finding the right solution to meet your needs.<\/li>\n<li><strong>Make data quality a priority.<br \/>\n<\/strong>Keep in mind that most software \u2013 especially offerings that help your organization make data-driven decisions, like generative AI \u2013 won\u2019t be effective if you have inaccurate or incomplete data. If you lack confidence in the type and quality of your organization\u2019s data, then it\u2019s time to make data quality a priority in your technology strategy \u2013 well before you consider incorporating sophisticated process automation or data analytics into your technology ecosystem.<\/li>\n<\/ul>\n<p>The common thread in these tips is that the purpose of technology should be to enable and support your organization\u2019s work, not simply to use new tools because they\u2019re cool or trendy. That\u2019s not to say that you should never use a new tool. What\u2019s important is to always start any technology decision with what goals your organization is trying to achieve. Then find the right ecosystem of tools to accomplish those goals as efficiently as possible and move forward with confidence.<\/p>\n<h2><strong>Take the next step with your nonprofit\u2019s technology strategy.<\/strong><\/h2>\n<p>Here at Heller Consulting, we\u2019re ready to help you create a technology strategy by identifying the right solutions to help you achieve your organization\u2019s goals. <a href=\"https:\/\/teamheller.com\/contact-us\" target=\"_blank\" rel=\"noopener\">Contact us today<\/a> to learn more and get started.<\/p>\n<iframe title=\"Contact Us Form\" class=\"pardotform\" src=\"https:\/\/info.teamheller.com\/l\/734413\/2019-05-03\/36k\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>The rapid pace of change in nonprofit technology has been on my mind a lot this year. This summer, I wrote an article about the shifts in nonprofit technology that are bringing exciting new products and capabilities to the sector. Meanwhile, as the pace of nonprofit technology innovation accelerates, technology decisions are becoming more complicated. [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":11500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,80,119,121],"tags":[],"ppma_author":[478],"class_list":["post-11499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-nonprofits","category-salesforce","category-microsoft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Make Confident Nonprofit Technology Choices in 2024 - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Learn about trends and tips to help you make confident nonprofit technology choices in 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/teamheller.com\/resources\/blog\/how-to-make-confident-nonprofit-technology-choices-in-2024\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Make Confident Nonprofit Technology Choices in 2024\" \/>\n<meta property=\"og:description\" content=\"The rapid pace of change in nonprofit technology has been on my mind a lot this year. This summer, I wrote an article about the shifts in nonprofit\" \/>\n<meta property=\"og:url\" content=\"https:\/\/teamheller.com\/resources\/blog\/how-to-make-confident-nonprofit-technology-choices-in-2024\" \/>\n<meta property=\"og:site_name\" content=\"Heller Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-09T23:07:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T12:19:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/teamheller.com\/wp-content\/uploads\/2023\/11\/2024-tech-decisions-blog.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kaia Swift\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kaia Swift\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-to-make-confident-nonprofit-technology-choices-in-2024#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-to-make-confident-nonprofit-technology-choices-in-2024\"},\"author\":{\"name\":\"Kaia Swift\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/#\\\/schema\\\/person\\\/98ca74dd3cd62a2b03c3fbd00e79e050\"},\"headline\":\"How to Make Confident Nonprofit Technology Choices in 2024\",\"datePublished\":\"2023-11-09T23:07:13+00:00\",\"dateModified\":\"2025-05-19T12:19:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-to-make-confident-nonprofit-technology-choices-in-2024\"},\"wordCount\":838,\"publisher\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-to-make-confident-nonprofit-technology-choices-in-2024#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/es7hq8rr83h.exactdn.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/2024-tech-decisions-blog.jpg?strip=all\",\"articleSection\":[\"CRM\",\"Technology Strategy\",\"Salesforce\",\"Microsoft\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-to-make-confident-nonprofit-technology-choices-in-2024\",\"url\":\"https:\\\/\\\/teamheller.com\\\/resources\\\/blog\\\/how-to-make-confident-nonprofit-technology-choices-in-2024\",\"name\":\"How to Make Confident Nonprofit Technology Choices in 2024 - 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