{"id":10316,"date":"2022-06-09T13:47:07","date_gmt":"2022-06-09T13:47:07","guid":{"rendered":"https:\/\/teamheller.com\/?p=10316"},"modified":"2026-01-28T23:12:52","modified_gmt":"2026-01-28T23:12:52","slug":"building-an-engaged-community-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/building-an-engaged-community-what-you-need-to-know","title":{"rendered":"Building an Engaged Community: What You Need to Know"},"content":{"rendered":"\r\n<p><span style=\"font-weight: 400;\">Recent technology and <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-leaders-are-moving-forward-in-the-age-of-digital-transformation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digitalization trends<\/span><\/a><span style=\"font-weight: 400;\"> have made it easier than ever for nonprofits to build an engaged community. Communicating and connecting with supporters using online messaging features, group chats, virtual community walls, and live online events have enabled nonprofits across the country to turn their supporters into a vibrant community\u2014strengthening their relationships even further.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Turning your nonprofit\u2019s supporters into a full-fledged community has a number of benefits, too. Supporters who engage with both your nonprofit and other like-minded supporters are more loyal to your cause. Nonprofits who can create this sense of family and commonality also earn more support and improve their supporter retention.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">So you know building an <\/span><span style=\"font-weight: 400;\">engaged nonprofit community<\/span><span style=\"font-weight: 400;\"> is valuable. But how do you get there? In this article, we\u2019ll be covering four strategies that will help you build and maintain an engaged nonprofit community:\u00a0<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized communication.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage multiple communication channels.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer valuable content and opportunities.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner with sponsors that bring value to your community.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Let\u2019s begin.<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Personalize communication.<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">The better you know your supporters and personalize their experiences, the more loyal and connected those supporters will be. Personalized communication helps each supporter to feel known, directly valued, and individually connected.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Your supporters are more likely to engage with and respond to messages that are tailored to their preferences. You can learn more about their preferences by gathering <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/how-to-use-social-media-data-to-improve-your-nonprofits-interactions-with-constituents\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media data<\/span><\/a><span style=\"font-weight: 400;\">, and then using that data to tailor your marketing and outreach efforts.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here are a few simple ways you can use social media data to make your communications feel custom:<\/span><b><\/b><\/p>\r\n<ul>\r\n<li aria-level=\"1\"><b>Address your supporters by name. <\/b><span style=\"font-weight: 400;\">Even when sending messages to your entire supporter base, including the recipient\u2019s name in the message instantly grabs your reader\u2019s attention.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Include details about their past engagement. <\/b><span style=\"font-weight: 400;\">Your database should track details about your supporters, like their past donation amounts, activity, and how long they\u2019ve been a valued supporter. You can reference this information, especially in your thank-you messages, to make supporters feel seen and recognized.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Segment your supporters. <\/b><span style=\"font-weight: 400;\">This allows you to send specific messages to groups of supporters based on shared characteristics, such as how long they\u2019ve been with your nonprofit, their demographic information, and what their interests are. Segmenting also allows you to target each supporter based on where they\u2019re at in their supporter journey.\u00a0\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">People long for community and a sense of belonging. <\/span><span style=\"font-weight: 400;\">Building a community<\/span><span style=\"font-weight: 400;\"> around your nonprofit gives your supporters a place to interact with like-minded individuals and realize greater value. That, in turn, can lead to those supporters contributing more to your nonprofit, engaging further, and staying with your organization longer.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Leverage multiple communication channels.<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Turning your supporters into a lively community requires connecting with them through multiple touch points. Not all of your supporters use the same channels or relate to the same kind of approaches. Creating a multi-touch strategy gives every supporter the chance to engage in their own way. Plus, it keeps your nonprofit at the forefront of their minds.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Keep these tips in mind as you leverage each communication channel to develop your engaged community:<\/span><\/p>\r\n<ul>\r\n<li aria-level=\"1\"><b>Your website: <\/b><span style=\"font-weight: 400;\">Before you start building your community, <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/5-ways-to-optimize-your-website-for-fundraising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">audit your nonprofit\u2019s website<\/span><\/a><span style=\"font-weight: 400;\"> for areas of optimization and improvement. Make sure your message is clear and that every site visitor understands the value they get from being a part of your network.\u00a0\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Social media: <\/b><span style=\"font-weight: 400;\">Social media is a versatile tool that allows you to casually connect with your supporters, build nonprofit awareness, post supporter-generated content, and share updates. To get the best impact from this channel, learn what social media platforms your supporters are most likely to be on, and then focus on those channels. On those channels, encourage supporter engagement by creating polls and surveys, asking questions, posting videos, and re-sharing your supporter\u2019s content.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Email: <\/b><span style=\"font-weight: 400;\">Use email to reach a wide range of supporters, to share resources, or to show appreciation when a supporter engages or donates. Email is also easy to segment, allowing you to send even more personalized communications. In fact, <\/span><a href=\"https:\/\/gettingattention.org\/nonprofit-marketing-guide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">segmenting your email recipients<\/span><\/a><span style=\"font-weight: 400;\"> can lead to a revenue increase of as much as 760%!\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Text messaging: <\/b><span style=\"font-weight: 400;\">If you have a supporter\u2019s permission to utilize text messaging, it can be an effective way to build community. Use text messaging for quick event reminders, thank-you messages, and updates about your nonprofit.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Direct mail: <\/b><span style=\"font-weight: 400;\">To send donation requests, gratitude letters, and event invitations, consider leveraging direct mail. Having a physical reminder of your nonprofit, something your supporters can hold and read, further solidifies that sense of community you want your supporters to feel.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>In-person and virtual events: <\/b><span style=\"font-weight: 400;\">It\u2019s easy to see how events help every supporter feel like they belong. Gathering a room of supporters together is a great opportunity to share your message, build lasting relationships, and retain your supporters.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Notice how your supporters engage with your nonprofit through each of these channels. Is one particular channel working better than the others? Does one appeal to newer supporters, while another attracts long-time supporters? While you should continue utilizing multiple channels to maximize your reach, noting how each channel aids your overall outreach efforts can help guide your future community-building strategy and maximize your resources.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Note: the fastest way to dismantle the engaged community you\u2019ve built is to over-communicate with your supporters or disregard their communication preferences. Ask your supporters which communication channels they prefer, then follow those preferences carefully.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Offer valuable content and opportunities.<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Your nonprofit has the potential to provide significant value to your supporters\u2014if you have the right tools to do so. Remember, creating an <\/span><span style=\"font-weight: 400;\">engaged community<\/span><span style=\"font-weight: 400;\"> is about more than just increasing your donations to further your nonprofit\u2019s mission. By creating a place where your supporters can connect with one another, volunteer together, share ideas and solutions, and be enriched by your nonprofit\u2019s relevant content and resources, your positive impact instantly expands.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Here are a few ways you can help your supporters engage and connect:<\/span><\/p>\r\n<ul>\r\n<li aria-level=\"1\"><b>Volunteering opportunities: <\/b><span style=\"font-weight: 400;\">When your supporters volunteer together to make progress on a shared goal, they develop connections that extend beyond that day\u2019s activities. Planning volunteer initiatives that allow your supporters to work side-by-side is a great way to create community.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Informative articles: <\/b><span style=\"font-weight: 400;\">Offer greater value to your community of supporters by keeping them up-to-date on what\u2019s happening in your industry. To increase engagement, have a comments section on your articles where supporters can discuss the topic further.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Merchandise: <\/b><span style=\"font-weight: 400;\">Build camaraderie among your supporters by offering branded merchandise, like hats, t-shirts, backpacks, or stickers. When your supporters run into one another, they\u2019ll instantly feel connected.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Community activities: <\/b><span style=\"font-weight: 400;\">Hosting a local activity like a father-daughter dance, a recipe contest, or a picnic in the park gives your supporters the chance to meet one another and start building relationships.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Virtual opportunities: <\/b><span style=\"font-weight: 400;\">Your supporters don\u2019t have to be local to help. <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/4-tips-to-tap-into-the-power-of-virtual-volunteering\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Virtual volunteering opportunities<\/span><\/a><span style=\"font-weight: 400;\">, like telethon fundraisers, a community helpline, and administrative tasks can be completed from anywhere.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Remember, by offering events and engagement opportunities where you don\u2019t ask for donations, you\u2019re showing your supporters that you value them for more than just their backing. That appreciation goes a long way in creating a healthy community.\u00a0<\/span><\/p>\r\n<h2><span style=\"font-weight: 400;\">Partner with sponsors that bring value to your community.<\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">The sponsors and businesses you align with have a strong impact on your reputation\u2014for better or for worse. The right partnerships can make community-building easy by helping you attract new supporters and retain your existing ones. But to avoid a costly misstep, ensure that your partners\u2019 goals align with your nonprofit\u2019s before you announce the collaboration.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The right sponsorship can also have a dual benefit, bringing in much-needed funding and offering additional value to your supporters. Here are a few examples:\u00a0<\/span><b><\/b><\/p>\r\n<ul>\r\n<li aria-level=\"1\"><b>Donation matching: <\/b><span style=\"font-weight: 400;\">Some nonprofit partners will match the donations you receive during a certain timespan. Not only does this increase your nonprofit\u2019s funding, it encourages more donations from your existing supporters.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Free resources: <\/b><span style=\"font-weight: 400;\">If you partner with a business, that business may offer special perks or resources to your supporters, such as a discount on the company\u2019s product or services.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n<li aria-level=\"1\"><b>Volunteering programs: <\/b><span style=\"font-weight: 400;\">Corporate sponsors often have robust <\/span><a href=\"https:\/\/doublethedonation.com\/tips\/corporate-sponsorships\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">volunteer programs<\/span><\/a><span style=\"font-weight: 400;\"> that give employees special time off for volunteering with certain nonprofits. If you partner with a business that offers this kind of employee program, you can receive additional volunteer hours with little effort on your part.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">Some community engagement platforms<\/span><span style=\"font-weight: 400;\">\u00a0allow nonprofits to set up a special marketplace where a portion of all sales support the nonprofit. These kinds of platforms allow supporters to share their products or services while assisting the nonprofit they care about.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A strong community, built through personalized communications, allows your nonprofit to carry out its mission and provide greater value for its supporters. Each supporter has the chance to engage with your nonprofit in their own way, ensuring no supporter feels left out of the community. These custom connections future-proof your organization in a powerful way by both increasing your donations and helping you to retain your supporters. People want to be a part of a vibrant community like this. Shouldn\u2019t they be a part of yours?<\/span><\/p>\r\n<p>&nbsp;<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Recent technology and digitalization trends have made it easier than ever for nonprofits to build an engaged community. Communicating and connecting with supporters using online messaging features, group chats, virtual community walls, and live online events have enabled nonprofits across the country to turn their supporters into a vibrant community\u2014strengthening their relationships even further.\u00a0 Turning [&hellip;]<\/p>\n","protected":false},"author":40,"featured_media":10317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[80],"tags":[],"ppma_author":[100],"class_list":["post-10316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building an Engaged Community: What You Need to Know - Heller Consulting<\/title>\n<meta name=\"description\" content=\"Creating a community around your nonprofit can provide additional value to your organization and your supporters. 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