{"id":10119,"date":"2022-05-02T18:19:21","date_gmt":"2022-05-02T18:19:21","guid":{"rendered":"https:\/\/teamheller.com\/?p=9489"},"modified":"2022-05-05T21:32:54","modified_gmt":"2022-05-05T21:32:54","slug":"boost-donor-acquisition-with-these-5-salesforce-tools","status":"publish","type":"post","link":"https:\/\/teamheller.com\/resources\/blog\/boost-donor-acquisition-with-these-5-salesforce-tools","title":{"rendered":"Boost Donor Acquisition With These 5 Salesforce Tools"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\"><strong>This is a guest blog contribution from iATS Payments<\/strong> <\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">As a hard-working nonprofit professional, you\u2019re well aware of how important the right software solutions can be to the success of your fundraising initiatives, marketing campaigns, and other operations. But with so many different kinds of software on the market, finding <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/building-your-nonprofit-technology-stack-which-approach-is-right-for-you\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the right approach to build your nonprofit techstack<\/span><\/a><span style=\"font-weight: 400;\"> can be incredibly challenging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where Salesforce has become an invaluable tool for countless nonprofit organizations. As the world\u2019s leading constituent relationship management (CRM) platform, Salesforce is a vast and immensely powerful cloud-based system that includes thousands of applications to help teams achieve their goals by creating their own customized, integrated suite of tools.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you make the most of Salesforce\u2019s tools, we\u2019ll narrow down your search and take a look at five powerful applications that can not only improve fundraising and engage donors, but increase donor acquisition. They include:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brickwork by iATS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Salsa Engage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">OneCause<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HootSuite<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For even more Salesforce solutions, the <\/span><a href=\"https:\/\/home.iatspayments.com\/blog\/salesforce-apps-for-nonprofits\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">iATS Payments guide to Salesforce apps for nonprofits<\/span><\/a><span style=\"font-weight: 400;\"> offers over 15 Salesforce solutions, from donation apps to prospect research tools, that can help your nonprofit improve its outreach, enhance data management, and streamline operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to enhance your nonprofit techstack and attract new donors to your cause? Let\u2019s dive in with our top choice for donation and payment processing.&nbsp;&nbsp;<\/span><\/p>\n<h2><a href=\"https:\/\/home.iatspayments.com\/brickwork\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brickwork by iATS<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Made especially for nonprofit donation and payment processing, Brickwork by iATS Payments is the only Salesforce-native<\/span> <a href=\"https:\/\/home.iatspayments.com\/blog\/nonprofit-payment-processing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nonprofit payment processing solution<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Brickwork integrates seamlessly with tools both in and beyond Salesforce CRM to organize and transfer critical donor data from the donation page to your donor database.<\/b><span style=\"font-weight: 400;\"> The collection and organization of this data is essential to the creation of more effective donor outreach and, of course, more powerful donor acquisition strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, Brickwork can also improve both acquisition and retention by engaging donors and streamlining data management through:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customizable and embeddable donation forms.<\/b><span style=\"font-weight: 400;\"> This not only maintains the style and design of your donation pages, but it also keeps donors from being redirected to third-party payment platforms, which is a major factor in donation form abandonment.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Level 1 PCI Compliance credit card security.<\/b><span style=\"font-weight: 400;\"> With powerful anti-fraud and data protection tools in place, your nonprofit can increase public trust in your cause, reaffirm your nonprofit&#8217;s legitimacy and professionalism, and attract greater support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Acceptance of various payment methods.<\/b><span style=\"font-weight: 400;\"> Don\u2019t let new and current donors slip away simply because you don\u2019t accept their preferred payment method. iATS Payments supports everything from credit and debit cards to ACH and international processing.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">From facilitating greater donations to streamlining e-commerce, increasing donor acquisition and reducing donation form abandonment rates is just the beginning of what this powerful donation software can do.<\/span><\/p>\n<h2><a href=\"https:\/\/www.salsalabs.com\/salsa-engage-salesforce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salsa Engage<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Considered to be one of the <\/span><a href=\"https:\/\/gettingattention.org\/top-fundraising-crms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">top fundraising CRMs by Getting Attention<\/span><\/a><span style=\"font-weight: 400;\"> and dozens of other nonprofit leaders, SalsaLabs includes the Salsa Engage platform, a Salesforce-compatible app that helps to make the most of these two powerful CRM solutions.&nbsp;<\/span><\/p>\n<p><b>Described as nonprofit marketing, fundraising, and advocacy software, one of the standout features of Salsa Engage app is its digital marketing toolkit.<\/b><span style=\"font-weight: 400;\"> This robust selection of promotional tools can help you to supercharge your donor acquisition strategies and more effectively get the word out about your mission.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In particular, Salsa Engage includes:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sophisticated email marketing and marketing automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Robust social media marketing capabilities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easily customizable drag-and-drop sign-up forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Intuitive dashboards for marketing data and analytics&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Along with online fundraising and advocacy capabilities, these digital marketing features make Salsa Engage a valuable addition to your <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/4-approaches-to-building-a-nonprofit-technology-stack\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">growing nonprofit technology stack<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><a href=\"https:\/\/www.onecause.com\/solutions\/peer-to-peer-fundraising-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">OneCause<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Through the OneCause Connect\u2014available through the Salesforce AppExchange\u2014Salesforce users can now take full advantage of this multipurpose software\u2019s auction, text-to-give, and online fundraising features.<\/span><\/p>\n<p><b>And for your organization\u2019s acquisition-specific goals, you will find OneCause\u2019s peer-to-peer fundraising software to be an especially effective tool to expose vast new audiences to your mission.<\/b><span style=\"font-weight: 400;\"> With six optimized campaign types to choose from, such as a-thon style fitness fundraisers or DIY supporter-driven campaigns, there is already a system in place to help your unique campaign achieve the greatest possible success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, OneCause\u2019s collection of <\/span><a href=\"https:\/\/doublethedonation.com\/tips\/top-fundraising-software-and-tools\/peer-to-peer-fundraising-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">peer-to-peer fundraising tools<\/span><\/a><span style=\"font-weight: 400;\"> also harnesses these powerful features to maximize acquisition and revenue:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media marketing integrations and social media listening features<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The customization and automation of messaging to potential prospects, ongoing supporters, and volunteers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gamification features including point systems, leader boards, milestone badges, and more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maximum capacity registration, increasing the number of possible participants in your campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a longtime Salesforce user or your team is just now <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/moving-to-salesforce-is-an-ideal-opportunity-to-rethink-your-business-processes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">moving to Salesforce<\/span><\/a><span style=\"font-weight: 400;\"> and customizing its Salesforce Nonprofit Success Pack, OneCause is a powerful tool to consider for any team with aspirations to enhance their peer-to-peer campaigns.<\/span><\/p>\n<h2><a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Mailchimp<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Mailchimp is already an incredibly popular and accessible email marketing platform in its own right, and its vast integration capabilities in and beyond the Salesforce AppExchange is the cherry on top for this app\u2019s users. <\/span><b>Free for Salesforce users, this easy-to-use software is one of the most convenient additions to your Salesforce-driven donor acquisition toolkit.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For example, we\u2019ve found <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/why-nonprofits-need-marketing-automation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marketing automation<\/span><\/a><span style=\"font-weight: 400;\"> to be an essential strategy for nonprofits to streamline their outreach strategies both for current and prospective donors. And with Mailchimp, you will be able to roll out personalized, automated new donor welcome emails, prospective donor outreach messages, and targeted fundraising appeals that will grow and nurture your supporter base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, Mailchimp also allows your nonprofit team to:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage its AI-powered Creative Assistant to create unique, custom email designs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use insight and analytics tools to track key performance indicators throughout your email marketing strategies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enliven your email messaging with fresh and engaging content and interactive widgets<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your team is already using Salesforce, consider trying out this free, low-risk tool and seeing for yourself how it can help to bring new life to your nonprofit email marketing initiatives.<\/span><\/p>\n<h2><a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HootSuite<\/span><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">As we <\/span><a href=\"https:\/\/teamheller.com\/resources\/blog\/how-nonprofit-leaders-are-moving-forward-in-the-age-of-digital-transformation\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">move forward in the age of digital transformation<\/span><\/a><span style=\"font-weight: 400;\">, social media continues to be an invaluable tool for nonprofit organizations to better engage with, inspire, and acquire supporters. This is what makes HootSuite such a fresh and impactful choice for nonprofits hoping to expand their base of support.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A fan-favorite social media marketing solution for businesses and nonprofits alike, Hootsuite integrates with Salesforce CRM to offer niche, specialized solutions for users to cultivate their social media followings and brainstorm new content strategies.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, through HootSuite\u2019s intuitive social media marketing software, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easily create branded, aesthetically-pleasing content across a broad range of social media platforms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Save time and consolidate your marketing strategies by scheduling and automating posts in advance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effortlessly monitor and track your social networks and campaigns through one centralized interface.&nbsp;<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We recommend HootSuite for nonprofits who currently or are planning to host complex social media campaigns, as this Salesforce app can be a remarkably effective solution to both simplify and supercharge your social media marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From <\/span><a href=\"https:\/\/home.iatspayments.com\/blog\/salesforce-donation-apps\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce donation software<\/span><\/a><span style=\"font-weight: 400;\"> to peer-to-peer platforms, these powerful tools make up just a few of the best and brightest applications available for Salesforce users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with some (or all) of these solutions added to your nonprofit\u2019s donor acquisition arsenal, you should be far better equipped to build up your donor base through everything from glamorous social media posts to tools as innocuous as your payment processor.<\/span><\/p>\n<h3>About the Author<\/h3>\n<p><span style=\"font-weight: 400;\">Peggah is a passionate Sales Executive with 10 years\u2019 experience providing payment solution support and guidance to nonprofits.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a guest blog contribution from iATS Payments As a hard-working nonprofit professional, you\u2019re well aware of how important the right software solutions can be to the success of your fundraising initiatives, marketing campaigns, and other operations. But with so many different kinds of software on the market, finding the right approach to build [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":10129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119],"tags":[],"ppma_author":[478],"class_list":["post-10119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salesforce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost Donor Acquisition With These 5 Salesforce Tools - Heller Consulting<\/title>\n<meta name=\"description\" content=\"As one of the world&#039;s leading CRM platforms, Salesforce offers applications that can sharply boost your donor acquisition. 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